The ultimate all-in-one marketing glossary

A search query algorithm introduced by Google in 2018 to improve the way a search engine understands more about the natural language used by a searcher in relation to context to deliver better results.

Indicates the full revenue amount when everything is closed for the forecast period.

The highest amount of money an advertiser agrees to spend on each click of an ad.

A procedure where all the different advertisers trying to bid for a particular click is entered into Google’s black box system.

Allows you to adjust your bid without changing the targeting groups of your campaign.

Web search engine introduced and operated by Microsoft.