The ultimate all-in-one marketing glossary

Email addresses with misspelled ISP domains.

A character string that references a resource in a web browser’s address bar. It’s the web page’s address.

Product or service uniqueness. This distinguishes it from competitors.

A unique device (like a computer or phone) requesting site content in the period being measured.

Unique website visitors over a given time period.

A website visitor who visits at least once in a given timeframe.