The ultimate all-in-one marketing glossary

Products, ads, and company property like equipment, buildings, and inventory.

An advertising feature on Twitter that lets you set the value of a lead, click, or engagement.

A fictional representation of a customer or audience.

Focusing marketing efforts on demographic, contextual, and behavioural market segments with the highest payoff potential.

Throwback Thursday. This hashtag (#TBT) is used to post old content on Thursdays.

A LinkedIn tool that identifies the optimal path to a lead through a common connection or team member introduction.