The ultimate all-in-one marketing glossary

A Facebook service. Facebook allows you to create a video with three to ten images and royalty-free music.

The portion of a URL that specifies a webpage or directory.

A prospect or customer you haven’t contacted in a certain amount of time. The timeframe will vary by business or industry.

An advertising strategy in which the system selects what it believes to be the best bidding and targeting options for you.

A goal setting strategy to track, report, and measure the success of digital sales leadership. It stands for Specific, Measurable, Actionable, Relevant, Time-bound. Alternatives include Attainable, Achievable, Realistic, Timely, and Time-based.

A mobile phone that runs on a computing platform and has more powerful computing and networking features than a basic phone.