The ultimate all-in-one marketing glossary

Product-focused ads that give users a sense of the product before they click.

Typically used to describe communications sent to a mobile phone. Originally, SMS messages could only be 160 characters long.

Keywords with 1-2 words. Since they’re less specific, they’re often an industry’s generic keywords.

Ads that let you showcase your brand by grouping related products.

Retargeting audience type in Google Ads that matches a business’s existing audience lists.

A method by which a user can sign up to receive emails at a later date, typically via a web form.