The ultimate all-in-one marketing glossary

Taking a user to a different page than they clicked on.

Referrals from third parties to buyers. A satisfied customer recommending a business to a peer is a referral.

Traffic from other websites to your website.

Making small changes to improve campaigns and strategies.

A system that lets advertisers show ads to previous website visitors and mobile app users.

Unsold advertising space by a publisher or operator. Companies sell it at a discount.