The ultimate all-in-one marketing glossary

The main digital marketing channels.

Data collected by a business using its own resources and tools.

A company’s or campaign’s priorities.

Printed materials used in a marketing campaign.

The PRISM funnel represents the steps you should follow to build your online sales. It stands for People, Relationships, Inbound Traffic, Subscribers, and Monetization.

An email address that has never signed up for any email communication.