How to Grow Your Landscaping Business with Digital Marketing
Before the internet age, landscaping companies could easily reach prospective customers with radio, television, and newspaper ads. Now, those channels are both expensive and outdated.
Modern homeowners spend less time viewing traditional media and much more time online. To successfully advertise to them, you must meet them where they are. Digital marketing makes it easy for interested leads to find your business online and contact you to become a customer, securing new revenue for your company.
4 Proven Marketing Strategies for Your Landscaping Business
1. Search Engine Optimization (SEO)
The higher your website ranks in Google’s search results pages, the more visitors you will receive. SEO services ensure that your business’ website aligns with the things Google prioritizes when choosing which websites get those coveted top ranks.
Because Google changes their sorting algorithms so often, SEO best practices also change frequently. Many landscaping companies find it challenging to keep up with these evolving guidelines on their own. Hiring a digital marketing company to do your SEO for you eliminates this problem.
2. Link Building
One of the significant criteria that affects SEO is the number of external web pages that link back to yours. This shows Google that your website offers quality information and is considered reputable within your industry.
Getting these links can be difficult and time-consuming without the right connections. The best way to do it is to guest post for landscaping websites and online publications, but these organizations are selective about the pieces they publish. Partnering with a digital marketing company that knows the best ways to get guest posts accepted makes this strategy significantly easier to implement.
3. Content Marketing
Content marketing is all about building your company’s online reputation. Maintaining a blog with practical, relevant information will attract interested users and convince them to hire you for the next landscaping project.
- Try using your blog to showcase your work, including before and after photos. This will show your leads why landscaping is valuable and demonstrate what your business is capable of.
- Writing about what makes a good landscaping company is also sure to draw in new leads. People who need landscaping services want to know they are working with a company they can trust, so they will likely do all the research they can to ensure they have made the right choice.
- You can even use your blog to offer your commentary on landscaping trends, including tips on how customers can achieve a similar look on their own property.
All of these high-performing topics are sure to catch the interest of your audience, driving higher traffic for your site and boosting your SEO.
4. Social Media
Many Canadians spend hours each day scrolling through their social media feeds. This makes platforms like Twitter and Facebook excellent places to reach homeowners who might be interested in your landscaping services.
Set up accounts on as many major platforms as you feel you can handle. Then, use these channels to communicate directly with your leads and promote your business with a personal touch.
- Share links to landscaping content you think your leads might like. This builds a broader knowledge base for your audience and signals your openness to sharing information within your field.
- Prompt discussions on landscaping trends, yard work tips, and other relevant topics.
- Answer questions from your consumers, just as you would in a customer service email. A personalized, responsive service like this will delight your leads and keep them interested in your business. Your responses will also be publicly available, allowing future leads to do some additional research on your business before contacting you.
Use Digital Marketing to Build Authority for Your Landscaping Business
People’s homes are their pride and joy, and their outdoor spaces are some of the most visible parts of their property. Homeowners in need of landscaping services often worry about whether they can trust any of the companies they are considering to get the job done properly and according to their specifications.
The right combination of digital marketing strategies will show your audience that your landscaping company is reliable, trustworthy, and fully capable of executing even the most demanding landscaping projects.
Looking for More Digital Marketing Services for Landscapers?
Growing your landscaping business is not easy when you already have so many other concerns vying for your attention. WSI Comandix offers a variety of services, including:
Acquire More Leads for Your Landscaping Business with Expert Digital Marketing
Your landscaping business will receive more customers and higher revenues with the right digital marketing team behind you.
Let WSI Comandix show you how powerful this discipline can be. Our digital marketing services are available in packages to suit businesses of every size, including those in the landscaping industry. Contact us today for further details on what we do and how to drive your landscaping business to even greater success.
Frequently Asked Questions
What is Digital Marketing for Landscapers?
Digital marketing services help your landscaping business get noticed online. You can commission a digital marketing company to create and promote a website that will get your business a steady stream of new leads each month.
Why Should Landscapers Invest in Digital Marketing?
Most homeowners who are looking for a landscaper will start their search online. If your business does not have a website or your website does not appear in a prominent spot in the search results, they will not consider your company for the job.
Which Online Marketing Services Are Most Effective for Landscaping Businesses?
Most landscapers will benefit most from website design services, followed by SEO and local SEO services to boost the website’s search rank and PPC advertising to jump-start results. Additional services may be helpful depending on your company’s needs and budget.
What Digital Marketing Services Do You Provide for Landscaping Companies?
Our main digital marketing services for landscaping companies include:
- Web Design
- Search Engine Optimization (SEO)
- Local SEO
- Paid Advertising (PPC)
- Content Marketing
- Google My Business (GMB) Listing Management
- Social Media Marketing
- Email Marketing
We also offer other digital marketing services as needed.
What Is Your Reporting and Communication Process?
We offer digital marketing packages that include detailed monthly reports on all your marketing activities and their current progress. In addition, our account managers are always available to answer any questions you might have regarding your digital marketing service plan.
We will discuss reporting and communication expectations in further detail during our intake call.