How Distribution Centers Can Leverage Digital Marketing

• Know Your Customers. You can use the information generated by digital marketing initiatives to develop a more thorough understanding of your customer base. This includes characteristics such as age, gender, browsing habits, and motivating factors that may be driving their decisions.
• Know Your Competitors. Knowing what your competitors are doing is equally important to successful digital marketing. Analyzing strategies that have worked for similar companies allows you to identify the key components that drive their success and replicate these factors in your own marketing efforts.

• Website Design. Showcase your business’ products and professionalism with an attractive optimized website. Establish a central point from which to build your business web presence.
• Search Engine Optimization (SEO). Improve the visibility of your business website by boosting its prominence in searches for relevant high-value keywords. Attract traffic from qualified leads with high purchase intent who are interested in similar products.
• Paid Advertising (PPC Ads). Drive short-term traffic with targeted ads created to promote your products to interested users. Create an early boost in visibility while other strategies mature.
• Email Marketing. Convert and retain leads using carefully crafted email messages providing new product offers, exclusive discounts, and other valuable information.
• Content Marketing. Foster interest and trust in your products by demonstrating what they look like, how they work, and why customers might be interested in them. Increase traffic to your website with quality content that answers the big questions on your customers’ minds.
• Social Media and Influencer Marketing. Harness the power of social proof by promoting your products through popular social channels. Demonstrate their quality and utility with demonstrations from notable people in your industry.

Why invest in digital marketing for your distribution business? If you do, you will be able to:

• Use Digital Marketing as an Engine for Growth. Distribution is a capital-intensive industry that relies on an ever-expanding customer base to justify further investment. Digital marketing drives the growth that fuels expansions, allowing you to feel confident when forging ahead with significant business decisions.
• Achieve Better Marketing and Sales Alignment. Marketing is most effective when it targets the types of customers who are actually buying your products. Digital marketing allows you to collect extensive amounts of data on your customers, giving you unparalleled insight into your audience’s real traits.
• Reach Diverse Audiences. Digital marketing allows you to maximize the exposure of your high-quality products, reaching audiences that might never have known about them if they were only advertised through conventional means.
• Display Your Products. Demonstrating the quality and value of your products is key to securing long-term business relationships with retailers. Show off your high-quality products with images and content that makes their value clear and gives retailers a reason to want to invest in them.
• Build Customer Loyalty. Retaining customers who have already purchased from you is always easier than acquiring new ones. Digital marketing allows you to deepen your relationships with your customer base by keeping in constant contact with them through email marketing, social media activity, and other channels.