Why is Digital Marketing Important for the Healthcare Industry?

Digital marketing services can add a whole new dimension to your healthcare practice.

• Search Engine Optimization (SEO). SEO propels your practice’s website to the top of the results page for relevant searches. This puts your website in the perfect position to collect more clicks and conversions early on in leads’ search processes.
• Pay-Per-Click (PPC) Advertising. PPC ads provide a shortcut to high search ranks for a price. These tools can generate immediate traffic for your practice’s website while you wait your greater SEO efforts to blossom.
• Social Media Marketing. Social media marketing creates a direct communication channel between you and your patients. You can use this channel to inform your audience about important new developments in your practice (such as a change of hours or a partnership with another healthcare business) or spread awareness about your practice and the expertise you offer.
• Content Marketing. Content marketing allows you to demonstrate your professional competence to your leads. This creates trust in your abilities and reassures patients that they are in good hands when in your care.
• Email Marketing. Email marketing can help you keep customers informed about changes to your clinic schedule, treatment offerings, billing considerations, promotional specials, and more. Keeping patients informed in this way boosts engagement and forges a sense of loyalty that will drive many years of retention.
• Competitor Analysis. There is often a lot to be learned by examining competitors’ marketing strategies. Competitor analysis pulls insights from specific parts of your competitors’ current promotional approach to discover what you can do better in promoting your practice.

WSI Comandix is one of the top healthcare digital marketing agencies in Toronto. Our doctor marketing services offer many benefits, including:

• Lower Cost-Per-Acquisition (CPA). In marketing, a campaign’s cost-per-acquisition describes how much you need to invest to receive a single qualified lead. Digital marketing provides a lower CPA than any other marketing method available, generating high revenues while keeping costs low.
• Precise Demographic Targeting. Many healthcare providers specialize in serving patients with specific health conditions or who are looking for a specific treatment. Digital marketing allows you to precisely target the types of patients you most want to see, ensuring that the slots in your patient roster are always filled according to your preferred criteria.
• Data-driven Decisions. Robust data analysis plays a significant role in healthcare businesses’ success. Digital marketing produces a continual stream of data you can use to make up-to-the-minute decisions on how to market and expand your business.
• Search Engine Visibility. The vast majority of search engine clicks go to the first few websites that are listed in the search results. Digital marketing ensures that your website appears in one of these top spots, dramatically increasing your traffic within your desired demographics.
• Improve Patient Experience and Communication. Finding the right healthcare provider can be immensely helpful in the healing process. Digital marketing enhances the patient experience by ensuring that their needs are aligned with your skill set and opening clear channels of communication between your company and the people in your care.
• Patient Referrals. Patients who experience excellent care at your practice are likely to recommend your services to their friends and family. Good healthcare marketing can point out convenient online platforms for positive feedback, such as Google Reviews.
• Superior Performance vs. Your Competitors. At this stage, it is likely that not all of your competitors have invested in digital marketing. This gives you an excellent opportunity to capture more market share by leveraging this powerful tool before others begin to do so as well.

Your practice deserves digital marketing services that match the high standards you set for your medical services. WSI Comandix is up to the challenge. Our many clients enjoy:

• Custom Solutions. We recognize and appreciate the unique selling points of your practice and build your marketing solutions to highlight these key features for your prospective patients.
• One-Stop Marketing. Our staff includes skilled professionals from many different marketing disciplines to bring you high-quality marketing services that cover everything from graphic design to email marketing.
• Flexible Service. We know your healthcare healthcare needs may change over the years, and we are always happy to shift your marketing activities to accommodate those changes.
• The Personal Touch. We offer all our clients a friendly yet professional approach that makes it easy for you to ask questions, offer input, and keep an eye on our progress.
• Decades of Experience. Our agency has been offering medical marketing services for more than 20 years, and many of our staff have extensive experience serving medical practices just like yours.

Digital marketing for healthcare businesses can help you:

• Grow your practice’s scope and profitability
• Attract patients with ailments that match your professional skills and interest
• Secure and develop your market share by reaching more leads with targeted strategies
• Enhance your professional reputation within and outside of the medical community