Online Marketing Strategies for Small Businesses
Developing a marketing plan seem like a daunting task, but with some research and planning a small business owner can develop strategies that can lead to an increase in the bottom line. A combination of traditional marketing techniques and innovative tools can create an effective plan. Today, business has more ways and places than ever to market themselves. But deciding on a marketing method, particularly when you are a small or even a mid-sized business with a small budget and limited resources can be difficult. While social media marketing is generally free, and very much useful. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. It’s about building relationships and networking, not selling, although that does come as a result.
5 Internet Marketing Strategies for Small Businesses.
- One of the best marketing strategies for small business is “Blogging”. By providing your prospects and clients with informative content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you and your team can quickly establish yourselves as experts in a desired field. By blogging at least twice a week, you significantly increase your website’s ability to be found on search engines. The more you blog, the more traffic your site will get from Google, Yahoo and Bing. If each of your blog posts includes a call to action, you might even generate some leads from your blog.
- Your Facebook friends can be your greatest free marketing tools so enlist their help! In Facebook, use the NOTES application to create a special, limited-time “friends and family” promotion, tag all your friends and ask them to pass along your exclusive deal to their own friends. A great offer goes a long way quickly, especially through our favorite social networking sites! People spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans’ comments. The more a user interacts with a page, the more likely their friends are to see it, increasing awareness. Also, consider Facebook advertising. The ads appear right in the news feed so it’s really impossible to miss. It is especially effective with local clients because there is virtually no waste as with traditional media.
- Twitter is a great place to share photos, host contests, shout out to loyal customers, have scavenger hunts, and promote events. Think of ways you can incorporate Twitter into your promotions in a fun, engaging way. Keep your social efforts frequent, but above all, relevant and helpful to your audience.Thank loyal customers, retweet their tweets, and even host fundraisers. All the cool kids are doing it. Why shouldn’t you?
Post to Pinterest and Instagram
- If you are selling a highly visual product or service, say you are in the bridal or food business, you should be regularly posting images on Pinterest and/or Instagram. Posting is free and both platforms have large followings. You can drive major traffic to your website via Pinterest, and no platform uses hashtags to build audiences like Instagram.
- Join as many Linkedin groups as you can that are related to what you sell and post a question or tip on a regular basis. If you have a blog or e-newsletter, post an announcement to your Linkedin groups with a link whenever you release a new issue or blog posting. It’s free, you’ll be recognized as a leader, and you’ll reach thousands of business people interested in your field.