Core Web Vitals & Ranking Signals: How They Affect Your Website

If you manage a website, you know how important it is to pay attention to any new web metrics that Google introduces. Coming later this year, Google is introducing Core Web Vitals, the latest addition to their user experience metrics. The factors that make up the Core Web Vitals are already extremely important but will …

Is Your Website AODA Compliant?

If you run a medium to large-sized business or non-profit in Ontario, you have a major deadline coming up. All Ontario businesses with more than 50 employees are required to have AODA-compliant websites by January 1st, 2021. This new set of regulations may require you to make some significant updates to your website, but the …

Why Digital Marketing Is So Important During COVID-19

How Our Toronto Agency Can Help with Your Marketing The COVID-19 pandemic has affected virtually every aspect of life as we know it, and marketing is no different. Businesses are now forced to adopt and adapt to new marketing methods to survive. While some companies have been doing digital marketing for years, others are unsure …

Google’s May 2020 Update – How It Is Affecting the Rankings

Who Is Impacted by This Update? The changes this update brings have been felt by many, and the results are changing day to day. Some areas that have seen an impact include health websites and local search businesses. Online areas that have experienced the most change, whether positive or negative, include: Fitness Nutrition and recipes …

12 Tips to Help Your Business Survive COVID-19

Now, more than ever, it’s important that business owners look to the past and take notes about how companies have changed their tactics to get through difficult times such as these. Just as important, if not more so, is how they came through it and fared once the events were over, and the strategies and …