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What Does a Digital Marketing Agency Do?

You probably spend a few hours every week online, searching for information, browsing through online stores, engaging with content on social media and so on. This set of behaviours is common to millions of people around the world, who would also include your potential customers. The trick is capturing the attention of these customers at […]

The Future of Post-Pandemic Marketing: 5 Predictions for 2021

Well…this post is going to be a little different than in previous years, isn’t it? I guess that’s true of most things in 2020, so it’s no longer surprising Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season, culminating with […]

Digital Marketing Best Practices in Manufacturing

As part of our ongoing series of digital marketing strategy webinars, we have assembled a panel of speakers who bring insights and best practices related explicitly to driving leads and conversion rate optimization in the manufacturing field: Neal Lappe – WSI certified agency and co-author of “Digital Minds: A Strategic Approach to Connecting and Engaging […]

How Digital Marketing Works: What You Need to Know

The way that successful marketing operates has changed. A study published by Salesforce shows that 87% of all shoppers start their search for a new product or service online. Another report quoted by Forbes shows that 82% of smartphone users first search online before proceeding to make in-store purchases – research online buy offline. This shift in […]

How to Find the Best Digital Marketing Agency in Toronto

Choosing a digital marketing agency for your business can be overwhelming, given the many options available. However, with new marketing tactics popping up every day, it can be almost impossible for you to keep up with the latest trends or figure out the best ways to use the myriad of marketing platforms available today – […]