How SEO Services Can Help Your Business…
Jul 10, 2020 | 8 MINUTES TO READ
Summary: SEO services are part of the most effective marketing strategies available today. They can help you improve your SERPs, allowing you to reach and convert more customers.
…and How We Can Help You
SEO services are one of the most effective means of achieving a wide range of digital marketing goals. SEO or Search Engine Optimization is one of the best ways to make your business visible to the right audience, attract the most relevant prospective customer to your website and create a high converting lead or sales funnel. However, even though SEO is a decades-old established practice, it is still vague to most people and the vast amount of information on the internet, including many conflicting articles, don’t help matters much.
We repeatedly get the same questions from business owners and marketing managers:
- What are SEO services?
- What does SEO really achieve for my business?
- Does it really work? How?
In this guide, we dive deeper into what SEO services are, the importance of SEO and how it can benefit your business by increasing online visibility, building sustained brand awareness and helping your revenue grow from digital channels.
What Are SEO Services?
SEO is a vast collection of processes and tactics aimed at improving (optimizing) your website and web presence. These cumulatively boost your website’s rankings in the Search Engine Results Pages (SERPs) of major Search Engines like Google and Bing. When people search for your products or services, a higher rank results in increased visibility, more qualified (relevant) traffic to your site and a better opportunity to convert them into customers.
SEO services can be broadly divided into ‘on-page’ and ‘off-page’.
On-Page SEO Services
These are a wide range of tactics and practices to improve and optimize your own website (hence the term ‘on-page’) to enable better crawling and analysis by search engines, thus boosting its ranking potential. Examples of these type of optimizations can include:
- Content Blueprint Planning and Content Creation, Curation and Optimization
- Keyword Research, Targeting and Implementation
- Page Speed Optimization and improving other aspects of Page Experience
- Meta Tags, Heading Tags and Image Alt Attributes Optimization
- Sitewide Image Optimization
- Robot.Txt/XML Sitemap Creation
- SEO Friendly Navigation Review
Off-Page SEO Services
This refers to all the tactics and techniques that are implemented online (but not directly on your website) in order to increase its ranking. Some examples of these optimization services can include:
- Link Building and Backlink audits
- Citations and Local Listings
- Local Directory Submissions
- Google Business Setup and Posts
- Social Media Setup and Marketing
- Classifieds for Local SEO
When you enlist the services of a Search Engine Optimization agency such as WSI Comandix, we utilize both on-page and off-page SEO strategies to achieve the best possible sustained results. It is difficult for an individual or a small business to deploy and track all these techniques, tools and strategies, which is why an experienced agency offering SEO Services would help you concentrate on your business while they concentrate on ranking it on Search Engines.
4 Reasons Why SEO Services in Canada Have the Ability to Increase Your Digital Business Growth for the Long Term
SEO is a highly effective, long-term solution to market a business online, often resulting in sustained visibility, more relevant and qualified traffic, increased conversion rates and more revenue, especially when done right by an experienced SEO agency.
However, how does SEO lead to such remarkable results?
Thousands of Search Queries on Google Every Second
By implementing an SEO strategy, you are essentially marketing your business to the potential 67 thousand people that search Google every second. A smaller but still significant amount of people use Bing, Yahoo and other Search Engines. However, 35% of all searches for a product or service begin with Google. This means that your offerings could be made visible to a larger user base who are more likely to discover your brand. Without SEO, your target market might never know that you exist, let alone purchase your products or services.
More Companies Now Implement SEO
Online Marketing is a competitive game and SEO is a must if you want to stay ahead of your competition. Most successful companies have active SEO campaigns running as major pillars of their online growth. If you do not invest in a strong SEO campaign, your business will most likely fall behind your competitors, if not suffer from potential customers not being able to find you online. Lower rankings or not ranking at all equals reduced traffic, lower conversions and ultimately reduced revenue. It is, therefore, vital to ensure that you have a solid SEO strategy and practice incorporated into your digital marketing plan.
SEO Helps Boost Conversions
The conversion rate (when a visitor to your site becomes a lead or customer) from SEO is remarkably higher in comparison to traditional marketing strategies, which see a conversion rate of 1.7%. SEO boasts likely conversion rates in the range of 5-15%, mainly due to the fact that people that are searching for a particular product or service are already in the frame of mind to make a purchase or are nearer to making a purchase decision.
Local SEO is Remarkably Effective
If you’re a brick-and-mortar establishment or a local service provider, SEO is one of the must-haves in your online marketing tool kit. Statistics show that 88% of people who make a local business search will call or visit the business they find within 24 hours. However, you also need to appear high on the SERPs for local searches. Having a strong local SEO strategy is a guaranteed way of ensuring local customers can find you.
How Our SEO Services Can Help with Your Digital Marketing Campaign Success
The best thing about SEO is that it can work with every other digital marketing strategy, thereby benefiting your business.
SEO and PPC
PPC (pay-per-click) advertising and SEO work remarkably well when used together. You can think of them as a power duo when it comes to Digital Marketing. They can assist you with getting more visible space on SERPs, particularly if you’re already ranking at a top spot for one of your target keywords. This means you have double the SERP real estate and therefore double the chance of attracting people to your website and converting them into paying customers. PPC can also help you get the top spot on SERPs quicker. This can help in the short-term before SEO achieves high keyword rankings for your business.
PPC works by placing paid ads for your target keywords, meaning you must also complete proper keyword research, just as with an SEO strategy. Alternatively, you can use the same keyword list for both campaigns, which is another reason these two strategies work so well together. Remember, your competitors are most likely bidding for the same ads.
To win and ensure that your ads have a high return on investment, your PPC strategy has to be well researched and backed with a sufficient budget based on all relevant factors. Our team can guide you to determine which keywords have the highest value proposition.
SEO and Email Marketing
Email marketing is remarkably affordable and has a staggering 4400% return on investment – the highest of any marketing campaign. You stand to make a $44 profit for every $1 you spend in an email marketing campaign.
How does email marketing work with SEO? SEO can drive relevant traffic to your website and into your email funnel. High-converting traffic can become leads and subscribers, which boost your email audiences for future email campaigns. Also, by providing links in your emails back to relevant services or content on your website, you will generate more site traffic, where people will read your SEO content. This increases your chances of generating conversions, which is one of the major goals SEO can achieve.
SEO and Social Media Marketing
Like email marketing, you can increase traffic and conversions on your website by sharing links to your SEO content on your social media platforms – technically referred to as Social Syndication. Social Syndication of SEO content gives you a regular Social Media Content plan to reach out and engage with your followers. You can also increase your brand awareness by linking out to your social media platforms from your website, which also contributes to your SEO efforts. Google also looks at ranking signals from social media and, while limited in nature, a healthy and active social media presence helps build authority and aid ranking improvements.
SEO and Web Design
Google aims to direct its users to the best, more relevant, and accurate pages for their search query. Part of this process involves ensuring that the ranked pages are user-friendly and easy to navigate. Google’s recent algorithm update in May 2020 put more emphasis on ‘Page Experience’ as a ranking factor. If your website has a poor design, users may click away before engaging with your SEO content, which is a bad signal to Google. The quality of your website design (eg. how well it is built) will contribute to the success of how your site ranks in the SERPs – as Google as made this component a major factor for ranking success.
Local SEO Services
Local SEO services focus on boosting your business listings in online search results. When potential customers search businesses like yours in their local area, you need to appear among the top results. Like traditional SEO, our local SEO services aim to help you achieve higher rankings, allowing more people to find you and visit your local business. Examples of these types of local SEO service can include:
- Local Directory Submissions
- Google Business Setup and Posts
- Classifieds for Local SEO services
Contact WSI Comandix to Plan Your SEO Strategy
For over 20 years, WSI Comandix has been a leading SEO services provider for hundreds of businesses across Canada. Our SEO services are results-oriented and measurable so that you can have the best return on your investment. Contact us today to see how we can help you grow your organic visibility and brand awareness through SEO.
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