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Importance of Google and Bing Places listing in Local SEO

Summary: SEO techniques keep changing with the changes in Panda and Penguin. Know the importance of listing in local SEO on search engines.

If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes constantly. When it comes to local SEO, it’s more important that you optimize your on- site and off- site SEO strategies for clients who may be searching for your local business.

Local SEO is an effective way to market your business online. It helps promote products and services to local customers with the perfect timing when they’re looking for a local business. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Google My Business listing, Bing Places for Business page, localized content on the website, online reviews, and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers through Local SEO.

Google My Business

Google My Business is considered a directory, but it’s a biggie, so it deserves its own section. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and tell them the story of your business. Google also has a huge percentage of the mobile market share, so more and more existing and potential customers can find your business while on the go.

Google My Business helps streamline business information, such as addresses, phone numbers, and hours across all Google products.

By filling in the geographical location information, your business will also appear on Google maps. This means your shop, office, or warehouse will be visible and catalogued on maps which could be beneficial in attracting new customers, as well as giving Google a thorough understanding of the whereabouts of your business. For example, if a customer, using a device with locations activated, searches for your business type in maps, your business will show up on the map. Google My Business could be understood as an extremely useful and effective local SEO tool.

Bing Places

Bing places for business is one such medium that allows you to enhance and build your business, be it small or large. It provides many benefits, especially to the small scale businesses. Bing Places is an easy to use tool to quickly optimize your local listings. Bing helps you connect with customers online and makes it easy to promote your business activities. Bing’s goal is to provide businesses with tools to easily and quickly find local customers online. To meet this goal, Bing Places for Business includes a powerful bulk upload feature to manage multiple listings at once.

So, if you want to manage your business ranking online, effectively, you know the first step. Or simply give us a call at 905-475-3675, or get in touch with us at [email protected] and see how we can be of assistance.

About the Author

Experienced marketer, mentor and author. Peter is passionate about helping businesses to take full advantage of their web presence. He and his Team have successfully completed over 2,500 digital projects for clients in Canada, US and EU.

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