Web Design

2020’s Best Web Design Elements

Summary: When designing a website, knowing what elements will help your site look better, perform better, and convert better is essential.

How Ensuring Your Web Design Is Impressive Can Help Your Business

If you are looking to redesign your website, you should consider hiring a professional web design agency to help you. Web design can impact your business and most importantly your audience. How your site is designed affects your user’s experience, and if the design is poor, you will see customers leaving for a competitor. For the sustained success of your online business, your website must not only look great but perform well also.

2020’s Best Web Design Elements

7 Important Elements of Quality Web Design

When making a quality web page, the focus should be on the following important elements:

Simple & User-Friendly Navigation

This helps users access the information they need easily and quickly.

Responsive Design

Ensures users have a pleasant experience on your website across all major devices.

Style Guide

Consistency in colour, typography and format creates a cohesive site that is easy to work on and more recognizable by your audience. Your style guide should also reflect and complement the existing branding material your company utilizes. Being sure to keep consistency throughout the brand is essential.

Powerful Visuals

Visual elements are effective in encouraging engagement. Studies show that users are ten times more likely to engage with content that uses video than only text. A healthy balance of text and visuals is a powerful tool.

Good Copy

Quality and consistent copy provides value to your audience and keeps them engaged.

Call to Action Buttons (CTAs)

Properly designed CTA buttons and engagement prompts stand out and lead users to take the desired action, including making a purchase or a request.

Page Speed

Your audience will lose interest and bounce off to a competitor’s site if they must wait for your website to load. There are many tools you can use to check your website speed, and a great web design agency can help you optimize and improve load times.

6 Reasons Web Design Is Important

First Impressions Matter

Your web design is the first impression of your business, and the impression it makes will encourage or discourage visitors from continuing to engage with your site. Great web design can help you generate the best leads or sales, while poor design could lose you those potential leads and customers. Approximately 90% of web users abandon a site if it is badly designed.

Web Design Aids Your SEO Strategy

Web design practices and elements can aid or detract from your SEO efforts. They influence how you publish content and consequently, how search engines crawl and index your site. If your SEO fundamentals are off, you will have a hard time generating increased visibility. A professional web design agency can use their technical knowledge and experience to optimize your site and code to be SEO friendly.

Communicates Good Customer Service

People can judge the quality of your customer service by looking at the effort you put into your website design. View your website as your 24/7 customer service representative or the digital face of your business. If it looks modern, engaging, and inviting, customers will be more inclined to consider doing business with you.

Builds Trust with Your Audience

People are less likely to trust an outdated and unappealing website when compared to a professional site that inspires confidence. The positive experience that your website gives potential customers is a reflection of the quality of service the business itself will deliver.

Your Competitors are Doing It

Your competition could likely have employed professional web developers to build or enhance their websites. If your website is old and outdated by comparison, your competition will outrank you and attract more leads.

Creates Brand Consistency

In an increasingly digital world, the first exposure of your brand to your target audience happens online. A properly designed site that shows consistency in styles, fonts and layouts is a branding tool that familiarizes your brand to your audience. This helps them remember you when they are ready to make a purchase.

How Great Web Design Can Grow Your Business

Builds Brand Identity

High quality, professional and consistent web design builds your brand identity and keeps it strong and consistent, enabling your brand to be coherent and easily recognizable.

Keep Visitors on Your Page for Longer

With dwindling user attention spans (they want more, faster), a professionally crafted and appealing web design keeps visitors engaged on your site for longer.

Increased Sales

The longer people stay on your website, the more they learn about you. When the user feels comfortable or familiar with a brand, they are more likely to make a purchase.

Polished Appearance

Little details such as text colour and font choice make a big difference in website quality and enhance functionality, readability, and usability.


A good web design agency in Toronto knows what works and what does not. Stepping back and letting experts translate your ideas into webpages can significantly enhance the quality of design.


When you partner with a web design agency, you create a relationship that can help you make updates and adapt to changes in the future.

Less Expense in the Long-Term

When you invest that little bit extra on quality, you save a lot in the future by avoiding having to continually make changes, fixes or adjustments.

Why It’s Important to Hire a Professional Web Design Company

Custom Design

A web design agency will create a custom design that specifically caters to your brand, business needs and goals.

Visual Properties

A professional designer will create a website that incorporates your brand’s colour scheme in a beautiful and easy to navigate way, while still ensuring the site is user-friendly.

New Technologies

You can be sure that a professional web design agency will create your website with the latest technologies that can work with or adapt to rapid changes.

SEO Compliance

By following the SEO best practices, great web development can help you to ensure your site has the ability to rank on search engines.

Webmaster Services

A website is never complete. When you work with a professional web design agency, you benefit from webmaster services that ensure your site is properly maintained and updated.

WSI Comandix Will Help You Create A Website That Works for Your Company

Your website is vital to the success of your online marketing campaign. To drive the best results, invest in a professionally designed website that builds your brand recognition, provides value to your audience, and is user friendly. WSI Comandix is a full-service, multiple award-winning digital marketing company specializing in creative website design. Our innovative team of design and marketing experts will bring unparalleled knowledge, insight, and experience into your campaign. We understand the importance of good web design, and we can help you create a website you’ll love that will give you the results you want. Contact us today to get started.

Also Read: 

How Effective Web Site Development Can Boost Your Online Presence

About the Author

Experienced marketer, mentor and author. Peter is passionate about helping businesses to take full advantage of their web presence. He and his Team have successfully completed over 2,500 digital projects for clients in Canada, US and EU.

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