Valerie Brown-Dufour
Most Recent Posts
-
Generative Engine Optimization (GEO): The Next Evolution of SEO
Apr 10, 2026
Generative Engine Optimization (GEO) is the practice of optimizing content so it can be selected, summarized, and cited by AI-powered search systems … -
Customer Journey Mapping: How to Understand, Design, and Optimize Every Stage of the Buyer Journey
Apr 5, 2026
Customer journey mapping is the process of visualizing how a customer interacts … -
Answer Engine Optimization (AEO): What It Is, Why It Matters, and How to Win AI Search
Mar 25, 2026
Answer Engine Optimization (AEO) is the process of creating and structuring content so AI-powered search engines can easily … -
Zero-Click Search in 2026: What It Is, Why It Matters, and How to Adapt
Mar 10, 2026
Zero-click search refers to a search experience where the user gets the answer they need directly on the search engine results … -
A COVID-19 Webinar Series You’ll Want to Attend
Apr 2, 2020
I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses … -
Important Lessons for Marketing Your Business in a Post-Coronavirus World
Mar 31, 2020
Like many of you reading this, I’m writing this blog post in self-isolation. Not because of any viral symptoms … -
Navigating the Stormy Weather of Google SERPs
Mar 31, 2020
While it might seem like a lifetime ago, back in January I wrote about Google’s move to de-clutter the first page of search results. And just 8 weeks later, we’ve … -
Graphic Design for Small Businesses: Fake It ‘Til You Make It
Feb 26, 2020
Graphic design matters – a lot. I’m sure many of you would agree. A company’s image can rely heavily on their … -
5 Ways You’re Sabotaging Your Own Landing Page Conversions
Feb 14, 2020
It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking for broken …
