What Does a Digital Marketing Agency Do?
Nov 30, 2020 | 4 MINUTES TO READ
Digital marketing is a valuable and highly engaging marketing approach. Utilizing it effectively can help your business grow and succeed.
You probably spend a few hours every week online, searching for information, browsing through online stores, engaging with content on social media and so on. This set of behaviours is common to millions of people around the world, who would also include your potential customers. The trick is capturing the attention of these customers at the right time and at the right (online) place.
Digital marketing is a highly effective and engaging marketing method that allows you to extend your reach to people online, help grow awareness/visibility of your brand and encourage them toward taking action (i.e. making a purchase or becoming an opportunity).
However, not everyone is adept at marketing in the digital universe. With its multiple complexities and variables, it is easy to get lost in digital marketing, resulting in a precious loss of time and money. This is where outside talent should step in, bringing a specialized set of skills and experience to help shape an effective digital marketing strategy.
What is a Digital Marketing Agency?
There are two ways to get your digital marketing needs met: you can hire some marketing talent yourself or hire a digital marketing agency to handle the work. If you already have your own digital marketing team, you can also hire a digital marketing agency to work on tasks or campaigns that your staff cannot handle or require more expertise.
Digital marketing agencies can provide full-service solutions to clients across a wide range of industries. The list of these services is ever expanding and includes (but is not limited to): Search Engine Optimization, Paid Advertising, Web Design, Social Media Marketing, Email Marketing, Marketing Automation, Online Reputation Management and more. Some agencies specialize in serving a specific type of client, while others are open to working with businesses of all sorts. While the scope of an agency could be vastly different depending upon the needs of your business, what they do can fall into 3 major groups:
- Setting ‘digital’ goals and crafting strategy
- Agencies start by coming up with a set of ambitious, yet achievable goals based on your budget, industry, and time frame. They draw upon the diverse skillsets of their teams to help you draft your digital strategy, define your goals, set metrics to measure your success and constantly improve and optimize along the way.
- Executing your digital strategy across channels
- Digital marketing is omni and multi channel. An agency could promote your business through multiple digital channels to make sure it gets seen by potential customers, regardless of where they are online or how they use the web.
- Measurement and Analysis
- A digital marketing agency’s work is always targeted and measurable, allowing you to focus your resources on key characteristics or parameters to achieve the highest possible ROI. The digital world throws up a whole host of data which a digital marketing agency can correctly interpret, report and work into meaningful insights.
When you work with a digital marketing agency, you get:
- More website traffic – organic or paid
- More sales-ready leads, ready-to-buy shoppers or engaged subscribers.
- Greater brand reach, engagement, and online awareness.
- Improved marketing processes from start to finish.
Our Digital Marketing Services
WSI Comandix is an established and reputable digital marketing agency for businesses in Toronto, the GTA, and beyond. We aim to provide a wide assortment of marketing solutions to meet our clients’ every need by offering the following services:
- Content marketing.
- Search Engine Optimization (SEO).
- Pay-per-click online advertising (PPC).
- Mobile marketing.
- Video marketing.
- Email marketing.
- Social media marketing.
- Web development.
Why Choose Us?
There are a few points that we feel set WSI Comandix apart as a digital marketing agency.
- Expertise: Our digital marketing agency was established more than 20 years ago, and all that experience has prepared us to handle anything our clients could ask for. No matter what kind of digital marketing services you’re looking for, we can provide them.
- Skill: Our team is highly experienced and creative, which allows us to produce superior results. Think beyond your basic text-and-image ad. We work on many different marketing channels and can incorporate rich media (audio, video, interactive elements, and more) to give your customers a dynamic and memorable experience.
- Cost-Effectiveness: Handling your marketing in-house means hiring new staff members, and using freelancers can result in high bills. We’ll handle all your marketing needs at a competitive price based on your needs, and we’ll do it with full transparency to help you fit the costs into your budget.
- Time: We can handle any tasks you need done quickly and effectively. Urgent tasks will never have to wait for long, and routine day-to-day responsibilities will never pile up.
- Custom Service Packages: Every business needs slightly different things from their digital marketing agency. We offer package deals on the specific services you need, allowing you to sit back and let us handle it all.
Meeting with Our Digital Marketing Agency In Toronto
WSI Comandix believes that each client deserves personalized service right from the start. We take the time to sit down and have a discussion with each of our new clients before we begin to do any strategizing or campaign work for them. In this initial meeting, we will talk about:
- What type of products or services you sell.
- Your company brand.
- Your business goals and objectives.
- Your company principles.
- Your target market.
- Your current marketing plan.
- Your expectations regarding our agency.
By the end of our conversation, both parties should have a good idea of what you need our digital marketing agency to do, as well as how you can expect us to meet those goals.
Get the Best Digital Marketing Services for Your Business with WSI Comandix
Your company’s future will be bright with a strong digital marketing agency to back it up. Contact WSI Comandix now to speak to our team about working with us to build your presence online. We’d be happy to answer any questions you may have about our services and how they work. With our help, you can be sure that your business will secure the online customer base it needs to thrive.
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