Key Questions to Answer for eCommerce Success

It can be a struggle to succeed in the cutthroat world of eCommerce. With so much competition to contend with, most eCommerce businesses have to work even harder than their brick-and-mortar counterparts to stand out, attract leads, and close sales.

However, this challenge is not without its upsides. The eCommerce industry is competitive, in part, because it has plenty of opportunity and few barriers to entry. With a little expert help to ensure that the business is optimized for success, an eCommerce shop can become a very lucrative enterprise.

Using eCommerce Categorization to Drive Sales

One of the key things that contributes to the success of eCommerce ventures is good product categorization. Visitors to your site need clear product categories and subcategories to help guide them to the products they want to buy.

For example, if you sell clothing on your eCommerce website, it helps to separate your products into:

• A men’s section
• A women’s section
• A children’s section

These are your starting categories. Each section must then be subdivided into smaller subcategories for further clarity. The women’s section might feature subcategories for:

• Tops
• Pants
• Dresses
• Skirts
• Blouses
• Jackets
• Sweaters
• Shorts
• Activewear

This type of detailed labelling is important for both customer convenience and maximizing selling opportunities.

It is easy to see why a customer would appreciate having an organized, informative product layout that lets them quickly find exactly what they want. This provides them with a better experience that might influence their final decision to buy.

In addition, sorting listings this way also allows businesses to present would-be customers with a wide selection of product listings as they browse. This increases the likelihood of them finding at least one product that meets their needs. They may even purchase multiple similar items, winning you extra sales and revenue.

Get More eCommerce Tips with Our eBook

At WSI Comandix, we specialize in harnessing the power of digital marketing to provide superior business results. After working with hundreds of businesses to sell products and services online, we know that small sellers are always searching for more information about how to succeed in the eCommerce industry.

To help them, we have created our new eBook – eCommerce Planning Guide: 18 Key Questions to Address for eCommerce Success. This comprehensive guide contains everything you need to know about how to set up an eCommerce business. It covers key topics such as:

• Planning your product selection.
• Deciding how to receive payments.
• Tracking inventory.
• Handling sales tax.
• Integrating your store with your CMS and other management systems.

The information it contains will help you get your eCommerce venture off to a strong start. Click here to download your free digital copy and start planning for success.

Expert Help is Just a Few Minutes Away

Whether you need additional help with your eCommerce store or would like to explore the potential of digital marketing for your business, WSI Comandix is here for you. Call us at 905-475-3675 or contact us online to learn more about what we can do for you.

Also Read:

What Shopify Can Do for Toronto’s eCommerce Business