Digital Marketing Trends

Top 12 eCommerce Trends in 2022

Summary: eCommerce is an essential part of today’s marketing for businesses, so it is important to be aware of the trends and changes to help you stay on top.

eCommerce took off like a rocket in early 2020, and it has shown no signs of slowing down. More retailers are selling online than ever before. Effective marketing is key to growing your market share in this crowded environment. Take a look at our list of top eCommerce trends for 2022 to see what you can do to get ahead of the curve this year.

12 eCommerce Trends to Watch for in 2022

1. Greater Use of eCommerce Platforms

While it is possible to sell products online without using an eCommerce platform, they offer so many advantages that there is no reason to avoid them. Some prominent options include:

All of these platforms offer user-friendly plugins to help you manage inventory, accept payments, and perform other crucial business functions. If you are interested in moving your eCommerce store to one of these platforms or would like to start a new store on one of them, a digital marketing company can help get you started.

2. Search Engine Optimization (SEO)

SEO is still one of the most powerful tools that eCommerce businesses have available. A carefully researched SEO strategy can not only drive high traffic for your site overall, but also promote certain key product pages for maximum effect.

Some types of content you might produce for SEO purposes include:

  • Blog Posts
  • Videos
  • Infographics
  • How-To Guides

Try a few different types to start with an see which works best for you.

3. Conversion Rate Optimization (CRO)

Conversion rate optimization is the process of tweaking parts of a website to produce as many conversions as possible. Things like enticing design elements and clear calls to action can have a significant impact on leads’ willingness to buy.

To perfect your conversion rates, marketing companies use a process called A/B testing. To do this, they create two versions of a page, then release those pages to the public. One will produce more conversions that the other. Making educated guesses as to what resonated with your audience, they then adjust the winning design slightly and see if that version can outperform the original. Eventually, you receive a version of your website that has been carefully tuned to the preferences of your audience.

4. Mobile Optimization

A large portion of eCommerce shopping takes place on mobile browsers these days, but not all eCommerce businesses have kept up with this shift. If your eCommerce shop is not optimized to provide a good experience for mobile users, it is time for an update.

Make sure your leads will not make mistakes or become frustrated when attempting to purchase from your store on a mobile device. Your eCommerce shop should use responsive design to ensure it can accommodate users on all devices. It should also be easy to navigate on smaller screens, including elements like simple drop-down menus and large, easy-to-press buttons.

5. Implement Omnichannel Marketing

Today’s users are eager to interact with their favourite brands in many different ways. If you restrict your marketing efforts to just one channel, you will lose out on a golden opportunity to nurture leads’ interest and reach more people overall.

Combining several different marketing channels is the best way to accomplish your goals. Try out any combination of the following tactics:

6. Sell Products Through a Marketplace

Online marketplaces attract millions of users from all over the globe. Even online stores run by major established brands cannot match this level of traffic. Instead of trying to draw all these users to your shop, consider listing some of your items on these sites as well. This will increase your brand exposure and boost your overall sales.

Some of the most popular marketplaces for North American sellers include:

  • Amazon
  • Walmart Marketplace
  • Facebook Marketplace
  • Etsy

7. Use More Shoppable Instagram Posts

Instagram’s shoppable posts feature allows brands to create marketing content that links leads directly to an eCommerce interface where they can purchase the item from the ad. Making more of them gives your leads an easy, friction-free way to purchase any of your products that catch their eye.

High-quality photos are essential to this strategy. The posts must make your items look appealing and like they are worth the price you are asking for them. Investing in professional photography services is a must.

8. Improve Ad Personalization

eCommerce customers know how easy it is for companies to collect data on their product preferences. As a result, they have begun to expect a greater level of personalization in the advertising they see.

Email marketing is one of the best mediums for personalized ads. You can send your leads emails with automatically generated product recommendations based on their browsing data. These items are likely to be interesting to each lead and may entice them to return to your store for a second look.

9. Incorporate More Video

Video is one of the hottest marketing mediums around right now. eCommerce shops can use it to great effect. Leads often want to see products in action before they purchase them. Creating video products demonstrations simulates the experience of seeing the items in person. If a lead is impressed by what they see, that may clinch their decision to buy that product.

10. Connect with Micro-Influencers

Influencer marketing has proven to be highly effective at helping brands connect with their audience. Micro-influencers have the same marketing power within smaller niche audiences. Finding one or two of these people to endorse your products within relevant niches can have a massive impact on your sales. Some may be willing to feature your product in their content in exchange for free samples. Others may charge a small fee. Explore your options and see if there is an economical way to tap into their audience.

11. Create Retargeting Ads

Retargeting ads (also called remarketing ads) are external ads that use leads’ previous browsing data to deliver ads for products that they have shown interest in during their time on your site. These ads are a great way to keep your brand and products on your leads’ minds, following them across their time online and reminding them of that the items they found intriguing are still available.

12. Use Google Shopping Ads

Google Shopping is a powerful new paid search channel tailored to the needs of eCommerce businesses. When you place a Google Shopping ad for a specific search term, users will see your product photo and the item’s price at the top of the search results for that term. They can then click on the product for more information or to purchase it through your storefront.

This feature offers unbeatable visibility and should be used as much as possible. especially when your store is still building its customer base.

Top 12 eCommerce Trends "Shopping Ads"

Build Your eCommerce Business’ Future with WSI Comandix

The eCommerce market is continually growing and shifting, and new developments will continue to arise in the coming months. Keeping on top of it all requires expert help from a top digital marketing company. WSI Comandix has been working in the digital marketing sector since well before eCommerce became widespread. Contact us today and let us use our knowledge to help you stay ahead of eCommerce marketing trends and grow your business.

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