SEO Experts List: Digital Marketing Trends to Follow in 2023

2023 is just getting started, and now is one of the most important times of the year for your business’s marketing initiatives. Adapting your marketing strategies to current trends in the digital marketing landscape allows you to capitalize on all the opportunities that new technologies are creating.

As digital marketing experts, staying on top of trends in the industry is a big part of our job. Here are a few of the trends we expect to be most relevant this year and some tips on how you can incorporate them into your digital marketing in 2023.

Top Digital Marketing Trends to Be Aware of in 2023

1. SEO

Google’s AI algorithms for this year are more sophisticated than any they have used before. They cannot be tricked into giving low-quality content a high rank with keyword stuffing and other black hat tactics. To win those valuable high ranks, you must approach SEO as more than a numbers game.  Focus on providing value first, and you will reach your traffic and conversion goals too.

Some key SEO trends for 2023 include:

• Zero-click search SEO that aims for featured snippets
• Prioritizing value for the reader over keyword density
• Content written for humans, by humans

2. Marketing Automation

It is no secret that every company is trying to do more with less this year. Many are turning to marketing automation to do exactly that. New and highly sophisticated AI tools are now able to give your customers memorable shopping experiences tailored to their unique needs, all without any direct labour inputs. Using these tools will boost customer engagement and increase revenue at the same time, providing far greater benefits than any human-only team could achieve.

Some key marketing automation trends for 2023 include:

• Lead capture techniques that produce detailed profiles of your prospects
• Content personalization brings leads the information they want, exactly when they want it
• Chatbots for basic customer service interactions
• Social media automation

3. PPC Advertising

PPC advertising is still an essential part of the digital marketing sphere in 2023, but it has changed somewhat to reflect the growing popularity of the buy-local movement. This year’s PPC ads will be more unique and personalized than ever before, aiming to capitalize on the abundant user data currently available to show leads the exact products they will find most appealing.

Two key trends for PPC in 2023 are:

• Hyper-targeted ads
• A stronger local focus

4. Content Marketing

Content marketing never goes out of style. This form of digital marketing is still one of the top components of any company’s digital marketing strategy. It generates a high ROI, and if it is crafted with care, it remains useful and relevant through all of Google’s many algorithm changes.

Some key content marketing trends for 2023 include:

• In-depth content
• A more direct approach that values the audience’s time
• Explainer videos and other video content

5. Web Design

The core focus of today’s web design is uniqueness. Companies want to create an experience their audience cannot find anywhere else. This approach makes your brand more memorable and keeps people coming back to see what else you have added to your online hub.

Some key web design trends for 2023 include:

• Negative space between content and images
• Custom graphics and images
• Unique features like parallax scrolling and asymmetrical design

6. Social Media

Your leads are probably spending several hours each day on their social media feeds, so why not take your marketing to them? Not only can you advertise your products and services on major platforms like Facebook and Twitter, but you can also interact directly with your leads and customers. Doing this allows you to actively shape consumers’ perceptions of your brand.

Some key social media trends for 2023 include:

• Cultivating an open dialogue with customers
• Prioritizing timeliness on social media responses
• Greater transparency in company-customer interactions

7. Email Marketing

Email marketing is still one of the most effective forms of digital advertising this year. Cutting-edge tools have made it easier than ever to generate email content that gives each lead precisely what they want. With so much technological help available, there is no reason not to use this powerful digital marketing technique to your advantage.

Some key email marketing trends for 2023 include:

• Email personalization
• AI-assisted email generation
• Interactive content embedded in the email

8. eCommerce Marketing

eCommerce rose to prominence a few years ago, and the industry has never looked back. Online shopping is more popular than ever and is set to get even more widespread in 2023.

People who shop online want a quick and easy shopping experience that is always just a few clicks away. If you sell any products or services online, this is a good time to polish up your website and make it as smooth and user-friendly as possible.

Some key ecommerce marketing trends for 2023 include:

• Mobile optimization
• Social media selling
• Easy (and preferably free) returns

Trends to Watch in 2023

Customer-Centred Personalization

Thanks to the latest generation of AI-assisted tools, it is now easier than ever to present your leads with content that matters to them. Personalization allows you to anticipate their needs and guide them carefully through the journey from lead to customer. It also provides an excellent user experience that will keep your audience coming back for more.

Content Segmentation

Content segmentation is the process of creating smaller chunks of content that can be shown to specific parts of your audience based on their age, gender, income, interests, and other demographic details. This approach takes a little more work than creating a single version of all of your content, but the rewards are more than worth it. Your leads are much more likely to purchase from you when your content addresses their specific needs, and you can even offer them different content based on their current position in the buyer’s journey.

Story-Driven Content Marketing

Story-driven content marketing aims to connect with leads over an authentic and meaningful message. For example, a company that sells ethically-sourced chocolate might want to showcase the farms from which they get their cocoa and how they are helping the workers there lead better lives. By drawing attention to the values that underline your brand, you build trust and respect among leads who share those values.

Short Video Content

With the rise of TikTok and YouTube Shorts, consumers have become used to viewing video content in short snippets. Producing short videos that show off your products or services or answer some of your leads’ most pressing questions not only emulates that successful format, but is also much easier and cheaper to produce.

Conversational Marketing

Conversational marketing seeks to build relationships with customers using automated tools that simulate the experience of talking to a real representative. Messaging apps and chatbots can be programmed with candid responses that answer users’ questions while making them feel closer to your business. Over time, they can become incredible forces for building brand loyalty.

Get a Free Consultation with the Leading Digital Marketing Experts in Toronto

Are you ready to get your marketing in sync with the latest trends? WSI Comandix can help you create and implement marketing strategies that will take your industry by storm in 2023. Contact us today to learn more about our suite of digital marketing services or book your free consultation with our expert staff.