Why You Should Hire a Shopify Expert to Grow Your Business
Jun 10, 2023 | 4 MINUTES TO READ
Summary: Shopify is one of the largest eCommerce platforms, and a great option for setting up an online store. Learn how working with an expert can help grow your business!
Shopify is one of Canada’s largest ecommerce platforms, boasting millions of customers around the world. Its intuitive and user-friendly design approach is one of the main reasons why it has become so popular. However, just because it is easy to grasp the basics of the platform does not mean that it is easy to master its more advanced features. For that, you will need help from a Shopify expert.
What is a Shopify expert, and how can you find one to help you set up your online store? Look for the answers to these questions and more in our post below.
Who is a Shopify Expert?
Shopify experts are ecommerce marketing professionals with additional expertise in the Shopify platform. They know how to set up and maintain shops on the platform as well as how to optimize them for better search ranks. They also have access to exclusive tools that allow them to offer superior results compared to non-expert professionals.
Most Shopify experts also clearly advertise their experience with the platform when marketing their services. If you are left to guess about whether a professional works with Shopify, they probably do not have the expertise you need to pull off your project.
Why You Should Hire a Shopify Expert
Getting an ecommerce business off the ground is no easy feat. You will need a full team of professionals behind you to succeed, and your Shopify experts are arguably the most critical part of that team. They ensure that your website is secure and user-friendly, responsive and enticing, and optimized for high search ranks.
An expert’s help is critical to getting your ecommerce website off to a great start, allowing it to begin generating revenue as soon as possible and only grow in momentum over time. Since starting an ecommerce shop requires a significant investment, it is worth spending a little extra to get help from someone who can make the shop start turning a profit more quickly.
Top 4 Benefits of Hiring a Shopify Expert
- 1. Quality Work. Setting up a Shopify store is not always as easy as the company makes it sound. To get your Shopify store started on the right foot, you will need assistance from people who know the platform like the back of their hand.
- 2. Saves Time. Figuring out how to implement certain features in Shopify’s interface can be challenging if you do not know the platform well. Instead of wasting your time trying to figure everything out, handing it off to an expert will take the problem off your plate and let you focus on other matters.
- 3. Improved Customer Experience. A Shopify store that is designed by an expert will include a bevy of design choices and feature options that will make your customers’ shopping experience measurably better. This in turn will lead to more sales and more repeat customers over time.
- 4. Ongoing Advice. Setting up a Shopify store is not a one-time event. The store will need maintenance, updates, and design changes during its lifetime. Your Shopify expert will offer guidance during all of these tasks to make them as easy and productive as possible, even if it has been months since you initially worked with them.
When to Approach a Shopify Expert
The best time to approach a Shopify expert about your business’ needs is right now! The earlier you can start looking for the right agency to help you, the smoother the process of setting up and operating your ecommerce store will be. Your expert will be involved in all phases of the process from designing your website to taking product photos and tagging listings. You do not want to start any work without their input if you can avoid it.
The one exception to this rule is when you do not have a budget prepared. You should figure out how much you are able to spend on your Shopify expert’s services before beginning any discussions with them. This will allow you to approach experts who fit your price range and not waste time evaluating those whose services you cannot afford.
How to Find the Right Shopify SEO Expert
Ask the Community
People who run Shopify stores often know many experts and are happy to refer them to others. Be sure to only ask people with businesses in your industry so you can connect with professionals who understand your unique needs. Experts who have not worked with similar businesses in the past may not be able to provide effective guidance on matters like marketing and SEO.
Go Through the Experts Directory
Shopify maintains a directory of qualified experts on its website. You can use it to identify “Shopify experts near me” with the skill set you need for your project. The directory’s many search filters make it ideal for finding experts with niche skills like video editing who know how to market to your local audience.
Evaluate the Shopify Experts
When you think you have found a good prospect, set up a meeting with them to confirm that they are a good fit for your needs. You can do this in-person or virtually depending on your proximity to your expert. Discuss your project requirements and ask them about any specific skills you are expecting to need. If you feel confident that they can help you, you can take the next steps to move forward.
Outline the Project Scope
Once you have chosen the expert you would like to work with, you will need to define your project’s scope. Decide exactly what work you need done and when. This should include specific tasks and a time frame for each one, not just the entire project. If you do not know these details yourself, your expert can help you fill in the gaps and create a reasonable project plan.
By the end of the process, you should have a firm timeline and milestones to work with. This information will help the expert (or their agency) decide how best to arrange their working schedule over the coming weeks. It will also help you ascertain how much work still needs to be done before the project reaches completion.
Communication is Key
Your Shopify expert will likely be working with you for many months during the course of your project, so it is important to keep the lines of communication open. Check in with them at least once a week to see where they are in your project and offer your feedback on any work they have done so far.
Consistent checks allow adjustments to be made before the project is too far along, and they are key to getting a result you are happy with. Always let your expert know if you have any suggested changes or new ideas. The sooner they become aware of these ideas, the easier it will be for them to implement them.
When you do make suggestions, make sure they are as clear and concrete as possible. Offer visual aids and examples of what you mean. Without these tools to guide them, your experts may have difficulty understanding what you need them to do.
Also Read: A Beginner’s Guide to Shopify SEO
Hire the Leading Shopify Experts in Toronto
Every day that your business goes without a Shopify store is another day of revenue wasted. Stop letting profits pass you by and hire our Shopify experts here at WSI Comandix instead. Whether you are interested in setting up a new Shopify store or want a Shopify redesign for an existing storefront, we will happily help you achieve the results you want. Contact us today to discuss your project and get started on your Shopify journey.
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