Elaine Mikesell
Most Recent Posts
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Answer Engine Optimization (AEO): What It Is, Why It Matters, and How to Win AI Search
Mar 25, 2026
Answer Engine Optimization (AEO) is the process of creating and structuring content so AI-powered search engines can easily … -
Zero-Click Search in 2026: What It Is, Why It Matters, and How to Adapt
Mar 10, 2026
Zero-click search refers to a search experience where the user gets the answer they need directly on the search engine results … -
A COVID-19 Webinar Series You’ll Want to Attend
Apr 2, 2020
I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses … -
Important Lessons for Marketing Your Business in a Post-Coronavirus World
Mar 31, 2020
Like many of you reading this, I’m writing this blog post in self-isolation. Not because of any viral symptoms … -
Navigating the Stormy Weather of Google SERPs
Mar 31, 2020
While it might seem like a lifetime ago, back in January I wrote about Google’s move to de-clutter the first page of search results. And just 8 weeks later, we’ve … -
Graphic Design for Small Businesses: Fake It ‘Til You Make It
Feb 26, 2020
Graphic design matters – a lot. I’m sure many of you would agree. A company’s image can rely heavily on their … -
5 Ways You’re Sabotaging Your Own Landing Page Conversions
Feb 14, 2020
It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking for broken … -
Improve Your Digital Reputation With Social Media and Content
Feb 7, 2020
Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished … -
7 Year-End To-Dos That Everyone Forgets About
Dec 18, 2019
We are so close to the holiday break that I can pretty much taste the eggnog. For most professionals, end-of-the-year tasks have been in full swing for …
