Importance of Google and Bing Places listing in Local SEO
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on site and off site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up.
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers through Local SEO.
Google My Business
Google My Business is considered a directory, but it’s a biggie, so it deserves its own section. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. Google also has a huge percentage of the mobile market share, so more and more existing and potential customers can find your business while on the go. Google My Business helps streamline your business information, such as addresses, phone numbers and hours across all Google products.
By filling in the geographical location information your business will also appear on Google maps. This means your shop, office or warehouse will be visible and catalogued on maps which could be beneficial in attracting new customers, as well as giving Google a thorough understanding of the whereabouts of your business. For example, if a customer using a device with locations activated searches for your business type in maps, your business will show up on the map. Google My Business could be understood as an extremely useful and effective local SEO tool.
Bing places for business is one such medium that allows you to enhance and build your business be it small or large. It has so many benefits to provide, especially to the small scale businesses. Bing Places is an easy to use tool to quickly optimize your local listings. Bing helps you connect with customers online and makes it easy to promote your business activities. Bing’s goal is to provide businesses with tools to easily and quickly find local customers online. To meet this goal, Bing Places for Business includes a powerful bulk upload feature to manage multiple listings at once.
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