16 Ways Your SEO Agency in Toronto Can Generate Qualified Leads
Jun 5, 2023 | 4 MINUTES TO READ
Summary: Many companies in Toronto are all vying for the same leads, and it can be difficult to have your business stand out. Learn what you can do to generate great leads!
While the digital age has opened up many marketing opportunities to small businesses, it has also forced them to contend with a massive wave of competition. With companies from all over the globe vying for the same leads you are pursuing, how can you make your business stand out?
SEO is the answer most businesses turn to in order to solve their visibility problems. Investing in affordable SEO in Toronto is one of the best ways to get more attention for your small business. Here are just a few of the many things your Toronto SEO agency can do for you.
16 Ways Your SEO Agency in Toronto Can Generate Leads
1. Drive Leads with Smart Email Marketing
Email marketing is still one of the most cost-effective forms of marketing around. Your Toronto SEO agency can help you harness its power by:
- Adding Email Forms to Your Website. This is the easiest and most ethical way to build your subscriber list.
- Creating Gorgeous Newsletters. Including colour and graphics makes your emails much more engaging to read.
- Segmenting Your Audience. Dividing your leads into segments based on their demographics allows you to offer personalized, relevant content to everyone who opts into your mailing list. Your SEO company can easily accomplish this with the help of email marketing automation.
2. Run Express SEO Audits & Offer Help
Your SEO company will quickly prove their value when they provide you with a custom SEO audit report for your website. These reports detail exactly what is holding your website back from achieving those high ranks you have been yearning for. Once your site’s issues have been identified, your SEO agency will offer guidance on how to address each problem in a long-term SEO strategy.
3. Create Irresistible Special Offers
Special offers entice leads by presenting them with a limited-time chance to receive something they want. Your Toronto SEO developer will devise a set of special offers that will provide discounts, freebies, and other bonuses to your leads in exchange for their business or their personal data.
4. Design Landing Pages That Convert
Landing pages are a key part of any successful digital marketing strategy. Your SEO company will create compelling landing pages that speak to your audience’s needs and perform A/B testing to see which variation of their creations performs best. By the end of this process, you will have a set of landing pages ready to drive mountains of conversions for your business.
5. Use SEO Wisdom to Generate Leads from Organic Traffic
High search ranks are not the only factor that contributes to organic traffic. Snippets play an increasingly large role in generating an audience as well. Your SEO company in Toronto will optimize your website’s URL, title, and meta description and implement schema markups to give you the best possible chance of appearing as a featured snippet.
In addition to optimizing for snippets, you will also need to craft your website with user intent in mind. Your SEO company will create webpages that answer your user’s real questions, promoting higher engagement and adding value for your audience.
6. Create Lead Magnets
Lead magnets offer leads content in exchange for their email address or other personal information. Your SEO company will create high-value content like case studies, white papers, and e-books, then offer them to leads who fill out a contact form.
7. Embed a Widget for Free SEO Reports on Your Site
Since SEO is a continual process, a single SEO report will not be enough to get you the results you want. Your SEO company will install a widget on your website to generate automatic SEO reports based on the current condition of your website. This allows you to monitor your progress in a specific, calculated way, measuring the impact of each small improvement.
8. Contribute to Other Sites as a Guest
Backlinks are vital to good SEO performance. Your SEO company will reach out to relevant sites in your niche or local area and offer to contribute content to them in exchange for a link back to your website. Not only will the link generate some interest, but adding it to your technical SEO strategy will boost your rankings all on its own.
9. Use Video Content as an Incentive
Video content can be extremely appealing to the right audience. Your SEO company will offer your leads quality video content in exchange for their contact information to grow your subscriber list. If you want to offer your videos on an ungated platform like YouTube, they will add a call-to-action that will direct users to perform your desired action (making a purchase, visiting your website, etc.).
10. Do Advertising on Social Media
Social media offers easy access to interested audiences and is less expensive than advertising on search engines like Google. Your SEO company will capitalize on these advantages by opening accounts for your business on leading platforms like Facebook and LinkedIn. They will then use those accounts to place paid ads, share relevant quality content, set up chat bots, and other advertising techniques.
11. Set up a Referral Program
A good SEO company understands the value of word-of-mouth marketing and will implement a referral program to help you use this technique to your advantage. Offer your leads and customers incentives for referring others to your business, such as discounts or bonuses. They will be happy to tell their friends and family about you in exchange for goodies, and you will benefit from the extra exposure.
12. Find Affiliates to Promote You
Affiliate brands can help you drive higher sales by promoting your business to their own audience in exchange for a commission for each successful purchase. Your SEO company will set up a tracking system for you that will allow you to issue each affiliate a unique link to promote. You will then be able to track conversions from each link and easily attribute sales to the correct origin point.
13. Do Cross-Promotion with Your Indirect Competitors
Many businesses sell products or services that pair well with other purchases that they do not offer – for example, electronics companies and cell phone case retailers. If your business has indirect competitors like this, your SEO company will reach out to them to see if they would be willing to participate in a cross-promotion with you. Both parties benefit from these agreements, and even customers come away happier knowing that they can easily pick up everything they need from a handful of different companies.
14. Gather Positive Reviews & Testimonials
Positive reviews and testimonials build social proof for your company and contribute to higher search ranks. Your SEO company will encourage your customers to leave reviews in prominent places like your Google Business Profile and create special pages on your website to showcase the best ones. For example, several of our customers have called us the best SEO company in Toronto, and we have proudly spotlighted those reviews ever since.
15. Use Chats to Create Leads on the Spot
Live chats are a great way to offer customer service to your audience and answer any questions they might have in real time. Your SEO company will set up chat bots that will handle most of your customers’ inquiries for you, allowing you to streamline your customer service operations and creating new leads to follow up on. If you have the manpower, you can also have live chat agents interacting with your audience occasionally.
16. Launch Retargeting Campaigns
Sometimes a lead who is not ready to buy on their first visit to your website will reconsider their decision later on. When this happens, retargeting can reel them back in to seal the deal. Your SEO company will add retargeting pixels to your website to allow it to track users’ activity and present them with relevant ads on other websites after they leave. They will also make sure that these retargeting pixels conform to all relevant data privacy regulation standards.
Choose Quality Service from the Best SEO Company in Toronto
If you want to invest in the best SEO in Toronto, it is time to talk to the experts here at WSI Comandix. Over more than 20 years, we have worked to improve countless clients’ search ranks and online visibility. Contact us today to ask us about SEO Toronto prices and techniques or to book your free SEO consultation.
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