eCommerce Business Owner’s Guide to Hiring an SEO Company in Canada
Mar 17, 2023 | 4 MINUTES TO READ
Summary: As an eCommerce business owner, you understand the value of visibility. Having a great SEO strategy can ensure your shop gets more customers and ranks higher.
If you run an eCommerce shop, you know how important search visibility is for drumming up new business. Unlike a store with a brick-and-mortar location, you cannot rely on a flashy store sign to bring in new customers. Instead, you must make your website as easy as possible to find using Google and other search engines. This is where SEO comes in.
SEO, or search engine optimization, is the process of optimizing your website for better search ranks. This guide will give you more information on what SEO does, why hiring a professional SEO company is so important, and how to find the best marketing companies in Canada to help you with this endeavor.
How Important is eCommerce SEO?
SEO is arguably the most important concern for anyone selling products or services online. According to Backlinko, the first result on any given search results page enjoys an average click-through rate of 27.9%.
Those first-place results are ten times more likely to get a click than websites that appear in 10th place. The situation is even more dire for sites that do not make it onto the first page at all. Just 0.63% of searchers clicked on a result on the second page of results.
ECommerce shop owners who want to maximize their potential sales must make an effort to rank as high as possible on relevant search results pages. This is exactly what SEO can do for you.
SEO Creates the Traffic That Leads to Sales
SEO is a multi-faceted marketing technique that seeks to boost a web page’s search ranks. An SEO company in Canada will use targeted keywords as well as structural elements like headings, meta descriptions, alt text, and backlinks to pursue this goal.
SEO takes time to work, but it is a proven and reliable eCommerce marketing method. In fact, SEO services in Canada are one of the best investments you can make in your eCommerce business.
Reduce Your Cost Through SEO Optimization
Investing in SEO may seem pointless when pay-per-click advertising can get the job done just as well. This may be true in the short term, but it does not hold true in the long run.
SEO may take some time and financial investment to gather momentum, but once you have solid strategy in place, you will enjoy a steady influx of new leads at a much lower cost than your typical PPC ad spend. This makes SEO the obvious choice for businesses looking to secure a foothold in the market for many years to come.
An eCommerce SEO Company in Canada Can Improve Your Business
Effective SEO is tremendously helpful for eCommerce businesses. Hiring an SEO company is the best way to ensure that your website’s SEO is done according to current industry best practices and without the use of shady, unsustainable practices.
Your SEO company will make numerous improvements to your website, including:
- Boosting page loading speeds
- Implementing mobile-friendly layouts
- Crafting quality webpages and content that meet your leads’ needs
- Creating an outstanding customer experience
Benefits of Hiring an eCommerce Company in Canada
Enjoy True SEO Expertise
SEO is a complex discipline, but SEO companies know their field inside and out. They understand the best ways to get results from Google’s complicated web of technologies and algorithms and will use this knowledge to provide reliable long-term results. They also know how to tailor their approach to target different users within your customer demographics, such as global or local users.
Attract Organic Traffic
Google awards high search ranks to websites with proven value, and traffic is one of the main indicators they use to judge this. SEO agencies know how to use specific techniques to increase the organic traffic your website receives, increasing the number of leads available to you and improving your search ranks even further.
Get High-Value Authoritative Content
Quality content (including blog posts, videos, infographics, and social media posts) is one of the most significant factors that contributes to SEO. However, it is difficult for the average business owner to keep up with the rigorous demands of a regular content publishing schedule. Your SEO company will take care of this matter for you, creating a steady stream of authoritative content that will attract users from all over the country.
Shape Your Path with In-Depth Analytics
Effective SEO is a long process that requires continual improvement based on the data generated by your efforts. SEO companies combine their own experience with industry-leading tools to produce superior analytics and develop strategies that will help you dominate your competition.
More Time to Focus on Core Business Activities
Business owners like you have a never-ending list of tasks and concerns to take care of. Hiring SEO experts in Canada to promote your website allows you to take one of those key concerns off your plate, giving you more time to focus on growing your business.
Criteria of a Reliable SEO Agency
There are three key steps you should follow when looking for an SEO company to help you with your eCommerce website.
Step 1: Set Your Goals. Determine what you want to accomplish with your new SEO campaigns and set clear goals that you can easily communicate to the agency. This will ensure that you know what you are looking for and can search for an agency that meets your needs.
Step 2: Research Your Agency. Start searching for an SEO company in Canada that serves your industry and can provide the kind of results you are looking for. The best SEO companies have specialists on their staff who have experience in a wide range of industries, allowing them to provide the kind of expert insights that drive truly exceptional eCommerce success.
Step 3: Ask for Reviews. If your chosen agency is good at what they do, they will have plenty of reviews, case studies, and examples of their past work to back up these claims. Ask them for some of these materials before you commit to working with them. Take the time to look them over and confirm whether this agency is the right choice for you.
Results from an eCommerce SEO Company in Canada
As discussed above, SEO efforts take time to come to full fruition. You may not see results right away, and any progress you do observe may not seem significant at first.
Eventually, however, SEO will blossom into one of the most powerful factors driving your online store’s success. Attaining a high search rank will provide you with a reliable influx of new leads. The more attention you receive, the more you will be able to build your brand. You will close more sales and gain more notoriety all at once.
In short, if you can only afford to invest in one form of marketing for your eCommerce store, it should be SEO. This discipline is one of the few marketing techniques that can produce excellent results all on its own.
Entrust Your eCommerce Company’s SEO to Us
If you are ready to see what SEO can do for your eCommerce business, it is time to get in touch with WSI Comandix. Our clients consider us to be one of the best SEO company in Canada, and we know you will be just as impressed with our SEO services. Contact us to learn more about our SEO packages and other digital marketing services, and take the first steps toward better search ranks today.
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