Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product …

Whether you run an online or brick-and-mortar business, you need a digital marketing strategy. Without one, you’re giving up on converting anyone who shops or looks for …

Editor’s Note: This post was originally published in August 2017 and has been updated with new content and …

Editor’s Note: This post was originally published in October 2019 and has been updated with new content and details for 2021. By now it’s no secret …