Benefits of Hiring a PPC Agency for Your Small Business
Mar 10, 2023 | 4 MINUTES TO READ
Summary: Adding PPC to your marketing campaign requires knowledge and skill, so leaving the process to an expert agency is the best way to get the results you want.
PPC advertising is a key component of any well-designed digital marketing strategy, but using it successfully is far from a simple process. Incorporating PPC ads into your existing marketing initiatives takes skill and careful planning. Hiring a PPC agency to do it for you is the best way to get the results you want. Today’s post will examine the top 10 reasons why working with PPC professionals is so important to business success.
Top 10 Benefits of a Hiring a PPC Agency in Toronto
1. PPC Management is Not a DIY Project
PPC ad campaigns are no longer just a handful of simple text-only advertisements. These days, the ads are hyper-targeted, include pictures and video, and can be personalized and enhanced using a variety of campaign management tools. PPC specialists know how to leverage all of these tools and options to create the most effective ad campaign possible, an outcome that no amateur can hope to match.
2. Agencies Choose the Right Ad Format
As discussed above, there are many types of PPC ads, and each works best for different types of users. Some respond better to text-only ads, while others need a visual element like an image or video to feel compelled to click. If a visual element is needed, you must also determine what the best subject matter is for that image or video and how long that video should be. PPC agencies know which formats resonate best with which audiences and can choose the right one for the type of people you want to reach.
3. A PPC Agency Has Experts from Your Industry
Every industry has its own specialized set of knowledge and jargon that can be difficult for outsiders to grasp. If your PPC ads are not crafted by an industry expert, your audience will know. Fortunately, PPC agencies are staffed with large teams of professionals, each with their own unique skill sets. No matter what industry you work in, your PPC agency is sure to have someone with the right experience who can help you market your business appropriately.
4. Goals & Conversions are Difficult to Measure
As part of the process of setting up a Google Ads campaign, you will be asked to set your goals and conversions parameters. These technical aspects of PPC ad management can be intimidating for beginners, and trying to tackle them without any experience in doing so often leads to mistakes that can derail whole campaigns. PPC experts know how to tackle these tasks and get you the results you want, securing your campaign’s success.
5. Professional Testing and Result Interpretation is the Best
Similar to goal-setting, testing and analyzing PPC campaign results can be difficult for someone with little experience using this technology. PPC experts know how to use these features to try out different ad configurations on specific audiences. Their analytical skills will help you identify the one that produces the best results, giving you a better idea of what tactics work best for your audience.
6. Creating Perfectly Targeted Ad Copy Takes Skill
One of the main distinguishing features of PPC ads is their brevity. These advertisements are short and sweet, and choosing the right keywords and the perfect call to action takes considerable expertise. PPC agencies employ skilled copywriters who know exactly which words to use to get your audience to take action. Their help will make your ads much more impactful and generate far more conversions than you could get on your own.
7. Scaling Up Your Campaign Takes Science
Like all digital marketing efforts, PCC marketing can be very scalable in the right hands. However, the scaling must be done carefully to avoid letting the campaign lose its focus and potency. Companies that are experienced in PPC management in Toronto know how to scale campaigns properly so that they remain just as effective as they were as micro-campaigns.
8. You Will Understand Your Target Audience Better
Successful marketing requires a deep understanding of your customer base. PPC advertising campaigns generate mountains of user data that you can use to not only improve your future PPC campaigns, but also sharpen the focus of your other digital marketing initiatives. PPC experts can interpret this data to help you identify two things:
- Your audience’s age, gender, income, interests, and other personal traits
- How they behave online, including their browsing habits and click-through rates
All of this information will be useful to your future marketing endeavours.
9. Reach Local & Global Audiences
One of the biggest advantages of digital marketing in general is the ability to reach audiences all over the world. However, many small businesses find the most success selling to people who live very close to their primary location. A good PPC agency in Toronto can use geo-targeting tools to help make sure your ads reach people who are physically close to your store location. They can also build your ads around long-tail keywords ending with locally relevant qualifiers such as “near me,” further increasing your chances of having your ad seen by someone close by with high purchase intent.
10. They Can Use Your Budget with More Flexibility
No small business has an unlimited budget for PPC advertising, so it is important to make every dollar count. PPC specialists can identify specific keywords that will help you target the ideal leads for your business and maximize your revenue and conversions. They can also help you moderate your spending by setting daily limits on ad spend or restricting your ads to appearing only at certain times or on certain days of the week. Their expertise will even protect your campaigns from click fraud and other shady practices that would otherwise waste your funds.
Get in Touch with the Number One PPC Advertising Agency in Toronto
Partnering with the right marketing firm is essential to getting the most out of your PPC marketing campaigns. WSI Comandix’s skilled staff is the team you need to acquire new leads and conversions. Over more than two decades of working in PPC advertising, we have mastered this marketing channel and would be happy to put our knowledge to work for you. Contact us today to discuss your PPC needs and get started.
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