Benefits of Social Media Marketing: Stay in Touch with Your Customers Anytime and Anywhere
Social Media Management for Small Business
Less than a generation ago, calling someone on the phone was the standard form of communication, and sending a telegram or mailing a letter were still common, everyday activities. Fast forward a few years and communication has changed dramatically: for many, social media has replaced even the phone as the standard method of communication.
Many social media platforms were originally intended for personal use, yet have grown to encompass business communication. Facebook, Twitter, YouTube, and more; businesses are increasingly using social media channels to connect with their customers, build relationships, and provide information about their products and services.
Social platforms allow businesses to be found by customers anytime and anywhere – irrespective of normal work hours or the physical location of their business. If your business is not engaging with customers through these channels, you run a risk of missing out on a significant number of potential customers.
Potential Results of Your Social Media Marketing Plan
Social media delivers many benefits for your business:
- Low barrier to entry – you don’t need a big budget to get started
- Build your brand, reputation, and credibility
- Reach new customers and markets that would not normally come across your brand
- Engaged customers can market for you by sharing your messages with others
- Drive traffic to your website
Social Media Marketing Strategy and SEO
When social interactions lead to customers sharing links to your website, your traffic gets an immediate boost. In addition, there is also a secondary benefit: effective social media marketing can improve your SEO.
Search engines like Google want to give users the best and most relevant web pages, and to do that, they use unique algorithms that rank websites. When your brand and website are talked about on social media a lot, this is a strong signal that your business is trusted and worth visiting. This in turn, can help boost your ranking in the search engines.
Developing Your Unique Social Media Marketing Plan
There is no one-size-fits-all approach to social media: your marketing plan will need to take into account your customers, your brand message, your current capabilities, and the competition you face.
Many businesses make the mistake of copying social media strategies from other businesses, unaware of how this can put their social media strategy at odds with their brand strategy. When consumers get mixed signals, they are instantly put off: your social media marketing plan must match how your brand is represented elsewhere.
Do You Want to be a Social Media Master?
Years of experience helping hundreds of local businesses has taught us a thing or two – and we would like to pass that knowledge on to you. Our Social Selling Mastery Course has been designed for businesses that are serious about maximizing their social media lead generation potential.
The online course includes webinars, exercises, and online tests, and will teach you everything you need to know to develop and maintain a professional social media profile.
Let WSI Comandix Guide Your Business through the Social Networking Process
Our team at WSI Comandix will help you understand the concepts and potential impact of the various social media platforms as they relate to your business, permitting your company to become “socially active” at an appropriate and manageable pace. Social media doesn’t have to be hard, and with our help, you will be able to use a wide variety of social solutions strategically and with confidence:
Our social media solutions team can also assist your business with:
- Analysis and goal development for leveraging Social Technologies
- Social Media Governance Policies
- Integration of Social Media communication with your web properties
- Integration of your Social Media strategies with Sales Process
- Online Reputation Monitoring and Management
- Customer Service improvements
- Establishing a protocol/methodology for Social Media Marketing
Take advantage of the widespread acceptance of these social channels to increase awareness of your products or services, build your customer base, and convert that base into repeat long-term revenue opportunity. Contact us today and let the WSI Comandix team guide and support you throughout this entire process.
For more information on how you can get started with social media marketing, call 1-905-475-3675 today.