Case Study – HVAC Contractor
Project Overview
This Ontario-based HVAC company had operated for over 40 years using traditional methods but lacked any online presence. As leadership transitioned to a new generation, we helped establish their first website and digital campaigns to generate leads, boost visibility, and begin competing in the highly competitive HVAC market.
Services Provided
- Web Design
- PPC
- Landing Page
- CRO
- Inbound Marketing
The Challenge
-
01
No Online Presence
Despite over four decades of successful operation, the business had never established a website, Google Ads account, or any form of digital footprint. Their brand existed entirely offline, making it invisible to modern customers searching online for HVAC services.
-
02
Transition from Offline to Digital
As part of a generational leadership shift, the new owner aimed to modernize the company’s marketing approach. The goal was to shift from traditional word-of-mouth and print methods to a sustainable digital strategy that could generate consistent leads.
-
03
No Performance Data
Without a website, analytics, or conversion tracking in place, the company had no access to performance data. They couldn’t evaluate marketing success, user behavior, or lead sources — making strategic decisions difficult and growth planning uncertain.
The Solution
Web Design, PPC, Landing Page, CRO & Inbound Marketing
- Built their first website to establish credibility and present services.
- Launched Google Ads campaigns supported by high-converting landing pages.
- Set up conversion tracking and analytics to provide clear performance insights.
The Results
In just three months, our paid campaigns produced 131 conversions at a strong 17.26% conversion rate. With a cost per lead of CA$79.52, this marked the company’s first measurable success in digital marketing. The new tracking infrastructure allowed the client to clearly see the ROI from online efforts, validating their investment in going digital.
-
1st
Website
Launched -
17.26%
PPC Conversion
Rate -
$79.52
Cost Per Lead
(CPL) -
131
Conversions in
First 3 Months
Future Plans
We will continue supporting their webmaster needs and manage seasonal PPC campaigns for HVAC and water heating services. This includes ongoing site maintenance, campaign optimization, and ensuring their digital presence adapts with seasonal trends and lead generation goals.
