Case Study – Fine Furniture Store
Project Overview
This Toronto-based fine furniture store had built a strong reputation locally but wanted to expand its reach across Canada. With an emphasis on high-end, custom, and designer pieces, they needed a digital strategy that would showcase their unique offerings, drive national visibility, and grow online sales in a competitive furniture market.
Services Provided
- SEO
- Content Creation
- Content Management
- Social Media Marketing
- Web Development
- Web Maintenance
- Web Security
- Hosting
The Challenge
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01
Low Online Sales
The website offered a premium shopping experience with high-end furniture, but online sales did not reflect their potential. Without stronger digital strategies in place, performance lagged, leaving significant revenue opportunities untapped.
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02
Limited Brand Awareness
While the store had built a respected reputation locally, awareness did not extend far beyond the immediate market, making it difficult to compete with other luxury retailers, especially as more customers turned to online research before making a purchase.
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03
Insufficient National Organic Traffic
The site was attracting visitors, but traffic levels were not high enough to achieve growth objectives. The absence of consistent national reach meant they were missing opportunities to connect with Canadians actively searching for luxury furniture online
The Solution
Digital Marketing Partner Program (DMPP)
- Implemented advanced SEO strategies to increase national organic traffic.
- Optimized the website to support online sales growth and improve user experience.
- Enhanced visibility to drive sales growth and expand brand awareness.
The Results
Through our strategy, the store achieved a 400% increase in high-value keyword visibility and a 300% lift in organic traffic from Google. Monthly Canadian search traffic grew to over 4,000 visits, supported by 2,500 organic keyword rankings. These results provided a measurable boost in online visibility and sales opportunities, demonstrating the long-term ROI of a comprehensive digital marketing approach.
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2500+
Organic Keyword Rankings
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4000+
Monthly Canadian Organic Search Traffic
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>300%
Increase In Organic Traffic Through Google
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>400%
Increase in HighValue Keyword Visibility
Future Plans
The store has remained a long-term client under the DMPP program, showing a continued commitment to digital marketing. Future efforts will focus on sustaining SEO performance, growing national organic traffic, and supporting steady online sales through ongoing monitoring and optimization. This continued partnership ensures their digital presence remains strong and aligned with long-term business goals.
