Case Study – Construction Equipment Supplier
Project Overview
This Ontario-based construction equipment company supplies highperformance attachments, tracks, and tires across Canada. With a modest budget, they needed a strategy that could deliver strong inbound results. We expanded their visibility through a combined SEO and PPC approach focused on highintent traffic and measurable ROI.
Services Provided
- SEO
- PPC
- Landing Page
- CRO
- Inbound Marketing
The Challenge
-
01
Low-Performing PPC Campaigns
The client previously managed Google Ads in-house, but the campaigns lacked structure, proper tracking, and efficiency and were unable to achieve the desired results.
-
02
Need for Broader Visibility
Although locally based, the client needed to expand reach across Ontario and other key provinces to grow their market share across the country.
-
03
Limited Budget & Resources
With a monthly marketing budget of $4,000–$5,000, they required results without excess spend or the internal overhead, as they lacked the capacity to manage and optimize campaigns in-house.
The Solution
SEO, PPC, CRO, Landing Page, CRO, Inbound Marketing
- Rebuilt and restructured their Google Ads campaigns.
- Designed dedicated landing pages by product category.
- Continued long-standing SEO focused on high-intent terms.
- Provided ongoing webmaster support and hosting.
The Results
Within five months, paid campaigns produced 255 conversions at an 11.75% conversion rate—at just $42 per lead. SEO rankings remained strong with 22 top-10 keywords, reinforcing steady organic traffic. Together, the combined strategy delivered efficient spend and sustainable lead generation in a highly competitive market.
-
225
Conversions
via PPC -
11.75%
PPC Conversion
Rate -
22
Keywords in
Google Top 10 -
$42
Average Cost
per Lead
Future Plans
We will continue managing SEO, PPC, and webmaster services for this client. With early success in two product categories, we aim to expand advertising efforts to additional offerings. The current strategy has built a solid foundation for long-term growth and scalable paid campaigns.
