Learn how today’s economic landscape has changed the way consumers use social media in their buying journey, how to properly develop a social media editorial calendar with the right content mix, and why having a solid social media strategy is more important than ever before.

This session will discuss the very important topic of business strategy and specifically look at how you can adapt your current marketing activities to re-emerge from COVID-19 stronger than ever.

This webinar will look at the role search engine optimization plays today? why companies are increasing their SEO investments and how consumer search behavior has changed as a result of lockdown protocols and social distancing.

Learn the latest paid search trends and how they could impact your campaigns over the next few months, how you can create plans for your advertising spend, and how changes to campaigns can impact key metrics and overall ROI using Google’s Performance Planner.

Educate yourself on the anatomy of a great product page, how you can streamline your check-out experience, and digital marketing tips to help minimize one of the biggest challenges eCommerce sites face today—cart abandonment.

This webinar is all about how you can use competitive research to find out how your competitors may have changed their marketing activities recently and how you can adjust your digital strategies to gain a competitive edge.