15 Ways to Improve Your Website’s Conversion Rate
It’s 2015 and most businesses have a website. There are a few that don’t (bless their hearts) but the vast majority of businesses realize they need to exist in the digital word.
Okay, great. If everybody has a website, it can’t be much of a competitive advantage, right? Deadwrong. At the end of the day, your business’s website is the heart and soul of your identity. You know how they say dogs are like their owners? Well, websites are like their owners too, and consumers know that they can tell a lot about a business by looking at their digital presence.
So, what do you need to do? The first thing is to understand that your website can actually grow your business instead of hindering it. If you’re lazy with your website’s upkeep (for example, not updating content or posting fresh blogs) potential customers will be turned off in the same way they would be if your physical office was messy. Don’t neglect your website!
And what about the rest? To help you get familiar with improving your digital footprint, we created our website conversion eBook! It’s full of great ways your business can improve the rate at which your websites turns engaged users into customers.