How to Fix The 5 Content Marketing Mistakes You Might Be Making
Not that long ago only a few people owned smartphones, but as we all know, when trends take off, the masses follow. Now almost everyone owns a smartphone. However, just because a large group of people is involved in this particular trend, it doesn’t mean that all of them know how to get the most out of the smartphone’s functionality.
Same goes for content marketing. According to WordPress, one of the most popular content management platforms, its users are producing 41 million new posts and 54.1 million comments per month. That’s without including any other platforms or anything fully customized. That’s definitely a lot! When it comes to content marketing, seems that everybody is doing it. Or at least we can say, everybody is trying it.
Content marketing has been around forever; the only new thing is the buzzier name that it has now. Marketers should have been doing it all along. However, now with its increased popularity, a lot of businesses are looking for fast and crude ways to grow traffic and increase lead generation using content marketing as their weapon of choice, and, in the process, making it much less than what it’s supposed to be.
Content marketing isn’t a get-rich-quick scheme that will quickly and easy increase the number of customers that a business has. Many companies are investing in content marketing, but probably less than half of them are reaping the true rewards that it can provide.
Instead of looking for someone to blame for whatever the company you own or work for is doing wrong when it comes to content marketing, let’s focus on the process of identifying these mistakes and fixing them. This eBook will provide you with a deep look not only into the mistakes themselves, but also into effective solutions and optimized strategies which you can use going forward to improve the results that content marketing is creating for your company.