With a growing population soon to cross a million residents, Mississauga, Ontario, is one of Canada’s top ten largest cities and is the second-largest city in the Greater Toronto Area. Home to both large and small businesses, including multinational corporations and start-ups, it is no surprise that Mississauga is the 2nd largest employment cluster in the GTA. Studies show that its economic growth is outpacing the standard for Ontario.
Search engines are the primary go-to source of information and have become major marketing and advertisement channels. As of July 2020, research shows that almost 87% of all internet users have Google set as their default search engine. If you’re looking at starting or growing your Mississauga based business, organic exposure on Google using search engine optimization (SEO) is more important than ever before. Unlike other advertising strategies that have fixed elements like cost-per-acquisition, targeting and schedules, SEO works around the clock, generating online leads, sales and customer enquiries at a lower cost while still having a higher conversion rate.
How Does SEO Work?
Search Engine Optimization is the process by which you can rank your website or business listing in search results that appear on Google or other platforms. This makes your business visible to your prospective customers right when they are searching for you or your products and services. To rank on the first page for one or more keywords, companies need to implement both on-page and off-page optimization strategies. On-page optimization entails structuring your website’s content and technical aspects so that search engines can easily crawl through and interpret what your website is about. Off-page optimization involves gaining credibility through other reputable sites, such as guest blogs, press releases and social media, to prove that your website or content is reputable enough for search engines to rank you above your competition. As Google has continued to advance, trends show that most companies, large or small, continue to utilize it to find vendors, suppliers and customers for their businesses.
The Importance of Local Search for Business-to-Consumer Companies
Approximately 52% of all web traffic comes from handheld devices such as tablets and mobile phones. People turn to these devices when they need to access information on the go – mostly through Google. With over a million residents, there is an ample opportunity for Mississauga businesses to use Local SEO services to reach their target market. When prospective customers search for products and services on search engines, the top-ranked websites tend to attract more traffic and business with remarkably high conversion rates over the lower-ranked companies. According to one study, the first result on the SERP receives approximately 35% of the traffic, declining to around 2% by the 10th result.
Our SEO Services
- Brand Promotion
- Site Analysis
- SEO Optimisation (On-page & Off-Page)
- Local SEO
- Social Media Marketing
- Video Marketing
An SEO Company Serving All Industry Types in the Mississauga Area
Mississauga is home to thousands of Business-to-Consumer (B2C) and Business-to-Business (B2B) companies. Each of them could benefit from SEO services to get ranked on Google, other search engines, and local listings, thereby gaining organic exposure and visibility. Downtown Mississauga is home to many businesses, predominantly in the service sector, including consulting, financial services, accounting, law, and other industries. The north end of the city houses the industrial belt, including manufacturing, logistics, warehousing, and more. There are no limits to what SEO services in Mississauga can enable all these businesses to achieve when done right.
WSI Comandix is a full-service SEO and web design company servicing Mississauga, the GTA, and beyond. We help local businesses of all sizes across all industries coordinate their marketing campaigns, promote their brand, generate leads and sales, and inspire growth.
Are you looking to establish or promote a brand for your start-up or gain more traction with your existing local business? Contact us today and learn more about our SEO services that will help you realize your full business potential. You can also try our free, no-obligation SEO Audit today.