Importance Of Blogging and Content Quality In Internet These Days (2017)
by WSI Comandix
Business blogging is an Internet marketing stratagem that uses blogging to get your business more “Online Visibility”. Blogging is the act of contriving short form content. Online visibility is being able to be found and seen on the internet. Business blogging is our way to help get your business out in front of people looking for your products or services on the internet. It does that by driving traffic to your website and providing opportunities for that traffic to convert in some way. The chances of relevant visitors through correct blogging are quite high. So you can generate new leads and customers for your business.
Now the question is – “What all have to be kept in mind while developing an Internet Marketing Stratagem?”
Let me brief you through – The points to be kept in mind while doing so.
Boost your site loading speed.
Google does not reward fast loading websites.
However google penalizes slow loading websites.
GTMETRIX.COM will help you find out the accurate loading speed of your website.
Set up your technical SEO for success.
Always remember – “To be the best site you need the best content”.
For the appropriate keyword you can take help of – “Google Suggest” or “USE SEMRUSH”.
Action Tip – “Publish Less Often But Make Each Piece Of Content That You Publish absolutely Prodigious”.
Make your content Incredibly Triable and Highly Practical.
Make sure that your content is at least prolonged up to 1890 words.
Make Infographics a part of your Content marketing.
On Page SEO
Now that you have published an awesome piece of long form content, it’s time to optimize it around your target keyword.
Make sure you publish your page on a short URL.
Include your target keyword in the first 100 words of your article.
Add outbound links to your page.
Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.
Content Promotion and Building.
Here is when the major part of the work begins.
You need to spend much more time in promoting your work than on creating it.
User Experience Signals.
Optimize your site around User experience Signals.
Google uses a machine learning algorithm called “RankBrain” for every search.
RankBrain measures how users interact with your site in Google Search and ranks you partially based on these User Experience Signals.
Advantages Of Using Blogging as a Marketing Tactic.
It helps you drive traffic to your website.
Everytime you write a blog post it’s one more indexed page on your website. Look at it as an opportunity for you to show up in the search engines and drive traffic to your website in organic search.
Blogging also helps you get discovered via social media. Everytime you write a blog post, you’re creating content that people can share on social media platforms like – Twitter, Facebook, Pinterest, which helps expose your business to a new audience that may not know you yet.
It helps you convert the driven traffic into leads.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Each blog post is a new opportunity to generate new leads. The way this works is really simple – Just add a lead generating call-to-action to every blog post. Often these calls-to-action leads to things like free Ebooks, free White papers, free Trials etc, basically any content asset for which someone would be willing to exchange their information.
Lets see how call-to action works –
Visitor visits the website.
Visitor sees call-to-action for a free offer.
Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in their information.
Visitors fill out form, submits information and procures a free offer.
This is how you turn that traffic coming to your blog into leads for your sales team.
It helps establish Authority.
The best business blogs answers common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customers, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for sales and service professionals.
“Establishing authority” is a fluffy metric, certainly not as concrete as traffic and leads, but it’s pretty powerful stuff.
It drives long term results.
Always remember this for long term results – “The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future”.