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Importance Of Blogging and Content Quality In Internet These Days (2017)

by WSI Comandix

Business blogging is an Internet marketing stratagem that uses blogging to get your business more “Online Visibility”. Blogging is the act of contriving short form content. Online visibility is being able to be found and seen on the internet. Business blogging is our way to help get your business out in front of people looking for your products or services on the internet. It does that by driving traffic to your website and providing opportunities for that traffic to convert in some way. The chances of relevant visitors through correct blogging are quite high. So you can generate new leads and customers for your business.

Now the question that arises is – “What all must be remembered while building up an Internet Marketing Strategy?”

Importance of Blogging

Let me brief you through – The points to be kept in mind while doing so.

  • Boost your site loading speed.
    • Google does not reward fast loading websites.
    • However google penalizes slow loading websites.
    • GTMETRIX.COM will help you find out the accurate loading speed of your website.
  • Set up your technical SEO for success.
    • Always remember – “To be the best site you need the best content”.
  • Keyword Research.
    • For the appropriate keyword you can take help of – “Google Suggest” or “USE SEMRUSH”.
  • Content Development.
    • Action Tip – “Publish Less Often But Make Each Piece Of Content That You Publish absolutely Prodigious”.
    • Make your content Incredibly Triable and Highly Practical. 
    • Make sure that your content is at least prolonged up to 1890 words.
    • Include Infographics as a part of your content on your website.
  • On Page SEO
    • Now that you have published an awesome piece of long form content, it’s time to optimize it around your target keyword.
    • Make sure you publish your page on a short URL.
    • Incorporate your target keyword in the initial 100 words of your article.
  • Make sure that you add outbound links to your page.
    • These are links that will guide you to another particular site page or site altogether. 
  • Content Promotion and Building.
    • Here is when the major part of the work begins.
    • You need to spend much more time in promoting your work than on creating it.
  • User Experience Signals.
    • Optimize your site around User experience Signals.
    • Google uses a machine learning algorithm called “RankBrain” for every search.
    • RankBrain measures how users interact with your site in Google Search and ranks you partially based on these User Experience Signals.

Benefits of Good Quality Content

Why To Use Blogging as a Marketing Tactic?

  • It encourages you to attract traffic to your site. 
    • Every time you compose a blog entry it’s one more filed page on your site. Take a gander at it as an open door for you to appear in the search engines and direct people to your site in organic search.
    • Blogging likewise helps you get discovered by means social networking. Every time you post a blog on your website, you make sure that your content is strong and appealing to your site visitors so that they can share your blog content via web-based networking media stages like – Twitter, Facebook, Pinterest. This will encourage open your business to another gathering of people that may not know you yet.
  • It helps you convert the determined traffic into leads. 
    • Since you have traffic going to your site through your blog, you have a chance to change that traffic into leads. Each blog entry is another chance to produce new leads. The way this works is extremely basic – Just include a lead producing call-to-action to each blog entry.  Often these calls-to-action leads prompt any substance resource for which somebody would trade their data.
    • It sets up Authority. 
      • It is important that you consistently create content that’s helpful for your target customers,an this will help you establish a prominent place in your customer’s mind. 

“Establishing authority” is a cushy metric, unquestionably not as concrete as traffic and leads, but rather it’s truly intense stuff. 

  • It drives long haul results.
    • Always remember this for long term results -“The effort you put in yesterday can transform into a huge number of views and leads later on”.

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