E commerce Web Design and Development: Do’s and Don’t
Today, malls are endangered species. Gone are the days of busy moms, frantically running from store to store or the teens listlessly hanging around the mall, all weekend. Brick and mortar retailers are failing; online storefronts are the way of the future, and the future has arrived. Flashy windows are out; covert, highly targeted SEO advertising is in.
Online shopping business is in, but it’s a highly competitive field.
Successful website design can play a vital role in the success of e-commerce business. Excellent product and the wonderful idea will not matter, if the website is a relic from 1989, with clunky images and terrible design.Primitive technology is no longer attractive in this field. The average time a customer would spend on a website will not be more than a few seconds, before they click away finding it unworthy. So, here are a few Do’s and Don’ts to keep in mind while developing an e-commerce website.
Do’s And Don’ts to Keep In Mind
Do-Focus on the Appearance
- Websites make an immediate impression from the very first moment they are seen. The audience judge the content by the professionalism of the homepage. Try to keep it as uncluttered as possible, and make it obvious what the web page is about. A good web page is easy to read.
Do Create a Page Structure
- A well-designed website will allow users to navigate easily between pages and content. Involving a menu system, keep uniformity in the pages. The same header or side menu system should be displayed on each page. It keeps the users focused and they do not have to think about learning a new system for each page.
Do Focus on What’s Important
- Are you building a website for a business that sells one specific product? If so, make sure that’s the focus of the home page. Allow yourself space on the inner pages to place ‘calls to action’ for that specific item. If you’re building blogs that give out freebies or writes tutorials, make sure they’re getting the proper amount of focus and attention.
Do Choose the Right Color Scheme
- Knowing your reader’s emotions will help you in choosing the proper color scheme. You wouldn’t want a bright and ‘loud’ color scheme, if your website is in the meditation niche. You’ll notice that most punk rock bands have CMYK color schemes (pink, yellow, black, and blue), while a doctor/medical website will generally stick with a lighter, more ‘open’ color scheme.
Do Choose the Right Fonts and Sizes
- Fonts are highly important aspect of web design. Choose the correct font and size for section titles. This will have a great impact on the visitors. In general, there should be one main font for the content, and one for the titles of the pages.
Do Set the Navigation Up Properly
- Usually, the main navigation on a signup page is blue in color; while, the signup button is green. Choose colors which are easy to spot.
Do Make It Unbelievably Easy to Use
- If your site is over-complicated and asks for too many inputs from the users, they will probably shut it down and run away. The website should be user-friendly. If you can, keep any data entry forms limited to three input options – name, email, and comment.
Do Optimize Your Load Times
- If there’s one recurring theme in this entire writing, it is the fact that visitors are impatient. Websites need to have optimal speed and the loading time should not be more than a couple of seconds. This can be done with compressed CSS files, google hosted java-script files, and optimum speed kept in mind while coding and designing the pages.
Do Display Your Company’s Identity
- A website is the public face of a company; and the first place a customer will go to, if he needs a product or information. A well-designed website will reflect the image of the company. This will also include the logo and color scheme. Utilizing the company’s brand colors will cement the association for the customer, and help build brand awareness.
Don’t – Flood It with Writing
- Nobody wants to look at a site which is just a page of writing. This isn’t meant to be a word document. You might have something very important to say, but one long screen filled with continuous texts is not the way to go about it. Good web design will utilize the content and still make it look highly presentable.
Don’t: Just Place Boxes Everywhere
- We’ve all seen these types of websites before – 20+ boxes, all different sizes, nothing lining up properly, and not one piece that actually grabs your attention, because you’ve just run into a whirlwind of craziness.
Don’t: Flood Your Page with Ads
- Lay off excessive advertisements from the website. If the page loads, and has 70% ads and only 30% content, odds are high that people will leave and never come back. Making your ads the #1 priority is a bad idea. Try blending them in and make sure they do not overshadow the content.
Don’t – Overdo the Colors
- This isn’t a school project and no one is getting any marks for the number of colors used. A rainbow or splattering of colors might be appropriate in a few instances, but it’s rare. Choose two or three colors and design the website around this theme. Subtle colors work well in a professional scenario, and still create an outstanding web design.
Don’t: Have Five Different Fonts in Ten Different Sizes
- Picture this – Page titles are in ‘Times New Roman’, content for those pages are in ‘Arial’, navigation links are in ‘Comic Sans’, and the sidebar is in ‘Impact’. How ugly does that look? So, always remember to keep it minimal.
Don’t: Make Your Readers Search to Find Something
- Visitors shouldn’t spend 30-40 seconds trying to find a particular information. They also shouldn’t have to click through three pages, just to get to a signup form. Get the important things out in the open. For the items that aren’t required to have a strong focus on your website, you might want to invest in a search box – users HATE when websites do not have a search box.
Don’t: Overload It with Pictures
- A picture tells a thousand words, but too many pictures will look amateurish and like a spam website. When you design your website, you should consider what you actually need and want to put out to the viewers.
Don’t – Convert Everything on Your Page into an Image
- Text on a website is there to be exactly what it is. There is no need to convert the text blocks of your site into jpg images. Also, making your website background 1MB or more in size will increase the load time of the page.
Keeping in mind these points, user experience can be improved. If you have the idea of your website, add these dos and don’ts; and for websites already up and running, look at them with a fresh perspective. The outcomes might change drastically.