Our latest webinar with WSI Digital Consultant Gerardo Kerik focuses on what makes an effective lead generation strategy. Gerardo shares the 7 essential steps that will help businesses maximize their online lead generation efforts, as well why you need to focus more on lead quality and less on lead quantity.

Learn from Cynthia on why you need to start with a clean email list, how you can create the right content for your audience, how you can improve deliverability and open rates, why you need to test everything, the benefits in automating drip campaigns, and why every single email needs to be tracked and measured.

This webinar will look at how you can optimize your web design and content to convert more of your website visitors into leads.

Over 45-minutes, Kelly walks through an end-to-end digital transformation process that focuses on enhancing the customer experience while improving overall sales and marketing processes. She also highlights how a Digital Gap Analysis can help businesses discover where their marketing and customer processes are falling short online.

This webinar will discuss the importance of persona-based marketing, and how you can ensure your marketing messages address the changing motivations of your target audience during challenging times.

Our speakers dive into and examine some common challenges that manufacturing businesses and clients are facing today, how manufacturing business owners can use their website to convert visitors to sales, and how digital marketing can ultimately help increase their profitability.